FE Mailer Question

[TDFnCali]

When I talked to Chris today, he said e-64 was the most popular that they send out .

I wonder if most popular = best response?

But im sure best response is subjective depending on the area.

 

[rousemark]

I don't like the "pennies per day", most people would have to pay a whole lot of pennies for coverage! lol

Yeah, I know.. But at least they know it is going to coost them something. Kind of like CP's 20 cents per day for "one" unit. Of course one unit is not enough coverage to make it worthwhile and most folks spend more.
- - - - - - - - - - - - - - - - - -
How about opinions on E-27?

 

[Newby]

The E64 gets the most leads. The 131 should get slightly better responses but fewer total responses.

I can promise you, I have mailed a lot of better looking mailers. They don't pull many leads. Those Lead Connection leads are about as good as you can get.

 

[HoosierLife]

The E64 gets the most leads. The 131 should get slightly better responses but fewer total responses.

I can promise you, I have mailed a lot of better looking mailers. They don't pull many leads. Those Lead Connection leads are about as good as you can get.

What are the differences between the E64 and 131?

 

[jdeasy]

I think the most popular is E64, its the 1 EFES uses too now. In another thread JimmyUT said thats what he uses to....they are very similar.

That's not what EFES uses for me. The ones they use for me say "life insurance" on the card. Always have.

 

[TDFnCali]

That's not what EFES uses for me. The ones they use for me say "life insurance" on the card. Always have.

Oh you have the older pink one still? I have the newer white one....Ive noticed a slightly better response with the new 1. And I never have to explain the $255 anymore either....I like this 1 better.

 

[Agentguy5]

A year ago I would have told you that it's better to hit the door with a lead that mentions Life Insurance on it but that has changed... When I knock, I tell em that i'm there about the Final Expense coverage they requested through my office... show em the lead, and say "ya got 2 minutes?" while I start walking towards the inside of the house... they either stop me or welcome me...

With the lead that mentioned Life Insurance... it seemed like too many people would stop me and say, "oh, I already have life insurance" and would block me out...

 

[jerry176]

I used lead piece 34 B has word life insurance on card.

First two cards I received, set 2 appointments without any effort.
That has never happened to me before.

It was so easy, I thought I was JD

 

[jmarkk1]

Back to original question...is it worth it to use the "trick" angle for marketing that says something like "federal approved plans?"
In other words am I going to be able sell plans to people that thought this was govt sponsored and filled out return card? Or does it just produce higher results on return?

 

[Justin Bilyj]

Back to original question...is it worth it to use the "trick" angle for marketing that says something like "federal approved plans?"
In other words am I going to be able sell plans to people that thought this was govt sponsored and filled out return card? Or does it just produce higher results on return?

Something tells me, you will atleast take 2 more mailing campaigns out soon, no?

Try both and report back to us what you find. I was like you, very concerned as well about the wording. I wanted highly qualified leads, but in FE I think the only ones that REALLY want it, can't afford it cause they see the horizon soon. But in reality I think its processing bodies.
I will do a mailing with lead connection and try the ambiguous mailer and see what I come up with...