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I'm trying to think, what I had for dinner last wednesday, hmmm. I dont remember..
When the mailer is vague, do you really think people are going to remember.
As soon as they find out it's life insurance they are going to kick you to the curb.
YES.
How old are the leads from mail drop to you knocking them?
And how are you handling that objection to move around it?
In 16-years only a very few have remembered filling out the card.
The reason is they just thought they were going to get a brochure. They didn't remember asking for someone to actually contact them. No matter what the card said.
I don't agree with that or find that to be true. The mailers I use say it's about life insurance. That doesn't mean they remember it any better and when I call them I say, "I'm calling about the request for information about our final expense life insurance that you sent in".
That's does eliminate a few tie kickers that claim that they didn't know it was about "life insurance". Good! I don't want to see them anyway. I consistantly meet with 10 of 15 leads.