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Right, cause quality of lead has no difference right?
Riiight....
Its like you talking about how tough tv leads are. What you just said kinda sounded like a lead is a lead is a lead, but obviously you have standards for lead quality to not waste your time. Mailers are no different.
Not enough difference to fret about. The diffence in the TV lead is the cost and the fact that you do not a card that they filled out and returned. If they say they don't remember making the call you don't have anything to show them.
And, I didn't say I could sell from the TV leads because I did sell them. I said they were the worst I've used.
Reading comprehension is your friend.