FE TV Commercials

[BarryNY]

Barry takes jabs at us from the sidelines because of his currently shut down TV Lead platform.

Correct - at a price of $65/no buffer agents can't live. So I stopped the madness. Since I'm not in the business of sucking blood off the hard work and lead investment of an agent - there was no way I'd do that EVEN THO agents said they were willing to pay!

I'm not putting you down but I'm just curious - You say you spent "hundreds of thousands" developing your "elusive unicorn" YET - here you are slinging $65 calls with NO buffer - from streaming sources (not broadcast TV). And I'm sure those calls are limited in volume - so I'd like to know if every agent wants to gamble on your NO buffer calls - can they get 8 calls/day? Every agent that you recruit - they can get this many calls - or is there a waiting list (since unicorns are in fact elusive)?

So you claim you spent a ton of money for nothing more than I can get right now all day long from the 3rd parties with ZERO investment.... Being upfront saying you're trying to recoup from your override due to your bad investment is honest I do say.

To close - and no matter what you say I won't be commenting anymore - for the measly $5 upcharge that I make - Agents can have that $65/no buffer call - all day long - BUT they get to have market rate 130%+ contracts. They log in/out as they please.

However, they'll still go broke with no buffer over the long term...

 

[Jaymon]

On a lighter note.

Senior Life is has just made a Spanish TV Commercial, with my better half!

 

[rousemark]

On a lighter note.

Senior Life is has just made a Spanish TV Commercial, with my better half!

That is your wife? You must be a better salesman that I give you credit for being!!

 

[myinsurebiz]

On a lighter note.

Senior Life is has just made a Spanish TV Commercial, with my better half!

Very nice.

Too long tho. 1 minute loses eyes too easy.

 

[Funguy]

4 Questions for you

1) If an agent wants to exclusively work TV leads, how many states would you recommend the agent to be licensed in?

2) On average how many TV leads can an agent expect to receive on a daily basis?

3) Are TV leads also available on Saturdays?

4) In your opinion why is the average premium 50% more with your TV leads compared to F2F sales?

This has been great awareness of our platform. Appreciate the engagement guys.

JD - Guess you didn't read my comment above addressing this. I'll add that not one agent has lost money taking these high intent call ins - we see all the sales data connected to each call. That's how we continue to improve the platform. However, DigitalBGA has lost money on every single call generated so far and we make it back on the override. That's a true partnership where we rely on agents to perform and agents rely on us to perform.

Not to mention average premium is 50% more with our TV leads than f2f sales with no windshield time and working from anywhere with an internet connection.

Barry takes jabs at us from the sidelines because of his currently shut down TV Lead platform built on a house of cards. Sourcing 100% from 3rd parties who profit off calls being sold to his agents and not policies being sold is destined for failure. If it comes back again, it won't be for long. The rug will be pulled again.

JD - You've been outspoken against telesales. One day you'll step down from that soapbox and embrace the change that's happening. There's plenty of room for all of us.

 

[JRoot]

Just got back from vacation...

I'm not putting you down but I'm just curious - You say you spent "hundreds of thousands" developing your "elusive unicorn" YET - here you are slinging $65 calls with NO buffer - from streaming sources (not broadcast TV). And I'm sure those calls are limited in volume - so I'd like to know if every agent wants to gamble on your NO buffer calls - can they get 8 calls/day? Every agent that you recruit - they can get this many calls - or is there a waiting list (since unicorns are in fact elusive)?

OTT Streaming sources are still people watching TV on their couch. We advertise on the same channels broadcast has like Fox News, CNN, Discovery etc...just not through traditional broadcast channels.

Yes they can get 8 calls/day. Most of the day, the wait time is less than 20 minutes for a call.

You're right, there is a limit to how many agents we can take and how many calls we can generate to keep the queue moving and we'll have a waiting list soon.

So you claim you spent a ton of money for nothing more than I can get right now all day long from the 3rd parties with ZERO investment.... Being upfront saying you're trying to recoup from your override due to your bad investment is honest I do say.

Let's be real, you can't get calls all day long right now during the holidays. Definitely not during AEP. Maybe in January, but not right now.

The difference is control and quality.

1 We control flow. If your 3rd party is slow with call flow they're not going to pay more to get the flow in order to keep their margins. Agents depend on consistent flow and you lose that consistency when relying on a 3rd party who isn't incentivized to keep the calls coming. We can and do.

2. We control the creative and targeting. Our average premium hovers around $1200. We hear it often of someone calling in asking for the $35,000 policy. I think you're missing that big piece of the puzzle - the average premium. So that extra comp you're offering is more than compensated with the average premium.

3. We're getting better every week/month with optimizations. Could we generate a $60 call with a 30 second buffer, sure - but we'd have to talk about guaranteed issue, as low as $1/day or insinuate it's free etc. We tried it and it's more profitable for agent's ROI and their own sanity to work a higher quality lead.

To close - and no matter what you say I won't be commenting anymore - for the measly $5 upcharge that I make - Agents can have that $65/no buffer call - all day long - BUT they get to have market rate 130%+ contracts. They log in/out as they please

And get lower quality calls, with less consistency, needing more state licenses (our minimum is 10) and the potential of the program getting pulled like it was.

It all comes down to aligning agents with their lead source. The vendors selling the leads are focused on profit per lead sold...and not actual sales. We can see the sales data on every lead taken and optimize our campaigns accordingly.

Market rate is not 130%. Many companies require a marketing plan to get above 125%.

However, they'll still go broke with no buffer over the long term...

I'll repeat, not a single agent has lost money that's taken at least 15 calls with no buffer. We know because we see the data. 2 agents will hit over $50k this month.

 

[JRoot]

4 Questions for you

1) If an agent wants to exclusively work TV leads, how many states would you recommend the agent to be licensed in?

2) On average how many TV leads can an agent expect to receive on a daily basis?

3) Are TV leads also available on Saturdays?

4) In your opinion why is the average premium 50% more with your TV leads compared to F2F sales?

1. You need to be in at least 10 states. We have 4 pods with different sets of state licenses. The more pods you're in, the more volume you'll get.

2. If you're working all day? Depends. Easily 8. Up to 15+.

3. Not yet. We would love to send on weekends, but we don't have the coverage. Same thing with overnight (at a lower cost). We'll eventually get there.

4. Our ad copy and marketing to a demographic comfortable with buying over the phone.

 

[Ksutton]

3. We're getting better every week/month with optimizations. Could we generate a $60 call with a 30 second buffer, sure - but we'd have to talk about guaranteed issue, as low as $1/day or insinuate it's free etc. We tried it and it's more profitable for agent's ROI and their own sanity to work a higher quality lead.

I Love this - you guys are always working to optimize and make it work for the agent. We all have our growing pains. I appreciate your willingness to grow, test and work through the tribulations and trials. It's a pleasure to partner with you.

 

[XYZ99qq]

OTT Streaming sources are still people watching TV on their couch. We advertise on the same channels broadcast has like Fox News, CNN, Discovery etc...just not through traditional broadcast channels.

Just because someone is watching streaming content on their TV doesn't mean it's actually TV programming. The TV is basically just a monitor.

TV programming is not the same as streaming programming.

Stop calling these TV leads; they're not. It's very misleading.

 

[DonP]

Just got back from vacation...



OTT Streaming sources are still people watching TV on their couch. We advertise on the same channels broadcast has like Fox News, CNN, Discovery etc...just not through traditional broadcast channels.

Yes they can get 8 calls/day. Most of the day, the wait time is less than 20 minutes for a call.

You're right, there is a limit to how many agents we can take and how many calls we can generate to keep the queue moving and we'll have a waiting list soon.




Let's be real, you can't get calls all day long right now during the holidays. Definitely not during AEP. Maybe in January, but not right now.

The difference is control and quality.

1 We control flow. If your 3rd party is slow with call flow they're not going to pay more to get the flow in order to keep their margins. Agents depend on consistent flow and you lose that consistency when relying on a 3rd party who isn't incentivized to keep the calls coming. We can and do.

2. We control the creative and targeting. Our average premium hovers around $1200. We hear it often of someone calling in asking for the $35,000 policy. I think you're missing that big piece of the puzzle - the average premium. So that extra comp you're offering is more than compensated with the average premium.

3. We're getting better every week/month with optimizations. Could we generate a $60 call with a 30 second buffer, sure - but we'd have to talk about guaranteed issue, as low as $1/day or insinuate it's free etc. We tried it and it's more profitable for agent's ROI and their own sanity to work a higher quality lead.



And get lower quality calls, with less consistency, needing more state licenses (our minimum is 10) and the potential of the program getting pulled like it was.

It all comes down to aligning agents with their lead source. The vendors selling the leads are focused on profit per lead sold...and not actual sales. We can see the sales data on every lead taken and optimize our campaigns accordingly.

Market rate is not 130%. Many companies require a marketing plan to get above 125%.



I'll repeat, not a single agent has lost money that's taken at least 15 calls with no buffer. We know because we see the data. 2 agents will hit over $50k this month.

Jeff that's incorrect . I can name at least 7 CO's an agent can get 130% with no production proof nor requirements . I'll not mention them as you won't talk your exact comp . Just as you negotiate the highest comp each agent should be doing the same .