Feedback for New Site

[Dglossoplend]

Don't like the site. Never have understood your business plan. Just really don't get it. Do you want to be Yelp? Do you want to be Angie's List? I wouldn't use Angie's List for a plumber, much less for a financial adviser. Definitely no one will go to your site to find a highly reviewed adviser. The name Lend.com infers that your site does lending. Why not build a site around payday loans or something. Your domain name is a disconnect from your stated objective. Why can't you see this?

I will exlpain again. Very simple. We connect consumers with financial providers. Consumers will go to the site looking for an agent for insurance or broker for mortgage, credit card, auto loan etc. A name is just a branding. With Lending on a home or car you need Insurance right? So with this it only makes sense to have quality Insurance agents on the site.

We are generating clients for you, we want you to show how good you are at what you do. This is a new concept having an angies list, lead generation, yelp etc all in one if thats how you compare it. I am pretty sure every agent wants more business right?
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As I said, I don't care what your company is if I can't match it to a PERSON. You're not Microsoft or Apple. Who is the PERSON behind the company? I can't make it any clearer.

If you don't want to be revealed as the person behind the company, then you will fail to connect with a substantial share of your target market.

I disagree who do you put together with groupon, care.com, lending tree and a slew of others. We are a new company of course you have not heard of us yet. Every great company and product has to start from somewhere. Putting my name on Lend.com is not going to make it more recognizable or valuable.

 

[pcbinsurance]

"Putting my name on Lend.com is not going to make it more recognizable or valuable."
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I tend to agree with you. It could even backfire on you since the name lend.com seems, to me, to be a very strong and valuable domain that I can envision being a much larger company/conglomeration. If people see good old Dustin and his family, while it might trigger an initial warm fuzzy, it could then trigger the "Dustin runs this business from his basement" feeling.
Keep going forth with your business plan and I wish you the best of luck. Owning a valuable 4 letter domain is a great thing.

 

[Dglossoplend]

"Putting my name on Lend.com is not going to make it more recognizable or valuable."
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I tend to agree with you. It could even backfire on you since the name lend.com seems, to me, to be a very strong and valuable domain that I can envision being a much larger company/conglomeration. If people see good old Dustin and his family, while it might trigger an initial warm fuzzy, it could then trigger the "Dustin runs this business from his basement" feeling.
Keep going forth with your business plan and I wish you the best of luck. Owning a valuable 4 letter domain is a great thing.

Yes we plan to make this quite HUGE and really powerfully beneficial to everyone involved both consumer and provider. I would like for you to sign up if you are a licensed agent. And spread the word.

 

[STIBROKER]

OK....I will bite....here is my account.....now how is the public going to see it.....

Lend Login

 

[Dglossoplend]

OK....I will bite....here is my account.....now how is the public going to see it.....

Lend Login

I need to build up my provider pool first before I can release the public to the site.

But here is how we drive traffic to the site.

Lend.com will take a multi-pronged marketing approach todrive consumer traffic to the site by blending traditional online display andoffline print/radio/TV along with a variety of online performance marketingcampaigns, SEM, and SEO. Lend has already established a strongrelationship with one of the top performance marketing agencies in the world,and has access to hundreds of thousands of publishers through theirnetwork. Lend will NOT incentivize traffic to the site, as this resultsin lower quality traffic which is of little value to our serviceproviders. Instead, we'll attract organic traffic through SEM keywordbuys, and direct traffic from a healthy mix of traditional and non-traditionalcampaigns.