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You should using a mail house to do the direct mail for you and get fresh leads. You got the card with you to set appointments. We use a mail house and the cost is 360 dollars per thousand. One of my agent sent out 1000 pieces of mail recently and already got 11 cards. The mail house says that she should get about 18 cards. From the 11 she received. she already closed 2 with 1200 AP. She still have more cards to go around. We assume 20% closing rate.
Houston should be no different than other places.
Lot of shoulds amd maybe's in there. Where does the rubber meet the road.
Of course I've heard recruiting talk before.