Final Expense Leads

[jody108]

I have been running ads in the obits for about 5 years now.

how much does it cost you?

 

[insuranceexec]

how much does it cost you?

Dealing with a paper is much like buying anything; in that it involves some negotiation. You can get a bulk rate if you promise to advertise so many column inches per year. If you do not hit your promise to them; a good many newspaper's will come back and bill you for the columns retro-actively. I get a good rate:

2X4 AD floating between the Obits and Financial section for $800.00 per month. I could expect to pay about $1200 per month without the commitment. One final comment:

Every paper is different; and as such will have different prices.

 

[Justin Bilyj]

It depends on how many subscribers they have. The paper I quoted has around 5 million viewers I think, i think dont quote me.

 

[insuranceexec]

It depends on how many subscribers they have. The paper I quoted has around 5 million viewers I think, i think dont quote me.

Being here in Arkansas there are only a handful of people that can read.......LOL. My paper has a saturation pop of about 250K-300K over a 100 mile radius.

 

[Mark]

I got quoted a price of $455 to run a 4in ad once a week for 10 weeks in the obits. That's $45.00 per week

I have two ads running for health insurance right now, and will wait a few weeks to see if I get any results from those ads first.

Be sure and let us know what kind of results you got from these ad's.

 

[VaDwayne]

Anybody ever try running display ads for final expense in the obituary section of a newspaper?

I'm running a business card size display ad for health insurance in our local newspaper for 90 days. It's going in the business service display ad section of the classifieds.

I thought if the ad works for health insurance, I would also try one in the obits for final expense.

One of my New years resolutions was to do less lead buying and more lead creating this year.

When I was sales manager for a local Honda dealership I was responsible for the advertising. When I placed an ad, I paid a 20% premium to have my ad on the page beside the obituaries instead of the classified. Our owner thought I was a whack job but our sales calls pronbably doubled.

Of course I wasn't tageting the families of the dead but I know that the majority of people 40 or over look at the obits in the morning. You will get some calls but the newspaper is dead. Every paper has a website and tons of people checkout the headlines online while in their underwear drinking a cup of coffee.

You look in the classifieds ONLY if you are in the market for a job or a vehicle, but the secret is to get those that don't even know they are in the market to call you.

 

[Scott Watkins]

Does anyone know a good final expense lead company...that is honest and delivers what they say?

 

[magagent]

Pay for your own lead drops.

 

[insuranceexec]

Pay for your own lead drops.

Another good tip is to have the "mail house" put your return address on the "sendout." By doing this you can get a true cost per lead, and a see how much mail you are paying for that is non-deliverable.

 

[magagent]

Awesome reminder Insuranceexec, srdirusa I highly doubt a lead company exist that will do exactly what they promise.. You must be new to buying leads.