Final Expense Leads

[Mark]

Anybody ever try running display ads for final expense in the obituary section of a newspaper?

I would be willing to try it. Those people know how important Life Insurance is and how much they need it.

I didn't know you could run an ad in the section. But as long as it's on the same page, I think it could work.

 

[Justin Bilyj]

thats an awesome idea, im gonna look at rates and report back

 

[Alsky]

Anybody ever try running display ads for final expense in the obituary section of a newspaper?

I'm running a business card size display ad for health insurance in our local newspaper for 90 days. It's going in the business service display ad section of the classifieds.

I thought if the ad works for health insurance, I would also try one in the obits for final expense.

One of my New years resolutions was to do less lead buying and more lead creating this year.

Great idea! Please report your results... very interested. Nothing like targeting your ideal client...

 

[beatuplunchbox]

That sounds like a good idea putting an ad in the obits. I have just started really getting into FE, been in health for years.

I started using those mailers that they have people hand writing the addresses and regular stamps. Going to see how well that works out.

 

[SportsNut]

Anybody ever try running display ads for final expense in the obituary section of a newspaper?.

Might be a little late if they have already died...

Kind of like selling auto ins at the body shop...

ACtually not a bad idea... I'm just being a wise guy, but it did strike me as funny initially, before I realized it is thinking outside the box... but still funny, a little.

 

[Guest]

Im an independent in North Alabama and I service the areas here otheragents and Companies don't waht to go. Just left Liberty National for Reasons of Ethics, Looking for a more respectable company to represent here that is authorized to do business in Alabama, and a lead company that wont break my bank the first week back out. Any suggestions or recomendations would be appreciated....

You may want to start your own thread and get better results. Just trying to help.

 

[Justin Bilyj]

So i checked the rates, and they were surprised to hear of the marketing campaign idea, cause noone i guess up here in ohio (the plain dealer) has ever wanted to advertise in the obits. it was around 400-500 a day for a 2x3 (actually a 3x4). they broke it down 25 less per day depending on the packaging of 8, 16, 32, and 50 week campaigns. Sounds expensive, but i know for a fact that people 45 and older look at obits to see if anyone they know died, which is the perfect age group. If i had the money id run a campaign....
Oh btw, she told me that theres a possibility of my ad getting bumped to some other metro section if there were too many obits, i told her i wouldnt spend the money if it was gonna get bumped, i asked if there was a way to snatch the ad before it got printed, she said she would get back to me, she never did, she was acomplete ***, didnt know pricing or any product knowledge (thats ohio for you).
Anyways, great idea, noone else is doing it, lots of exposure, but very expensive.

 

[insuranceexec]

I have been running ads in the obits for about 5 years now.

If your paper lists the relatives of the decedent, you can further you marketing by cross-referencing whitepages to get the address's of the relatives and sending them out a simple life insurance letter.

I have found that this marketing letter has a better response rate than the actual ad. Let me know what you think.

 

[Justin Bilyj]

What do you say if you dont mind me asking?
Do they ask how you got their info?

 

[The New Guy]

So i checked the rates, and they were surprised to hear of the marketing campaign idea, cause noone i guess up here in ohio (the plain dealer) has ever wanted to advertise in the obits. it was around 400-500 a day for a 2x3 (actually a 3x4). they broke it down 25 less per day depending on the packaging of 8, 16, 32, and 50 week campaigns. Sounds expensive, but i know for a fact that people 45 and older look at obits to see if anyone they know died, which is the perfect age group. If i had the money id run a campaign....
Oh btw, she told me that theres a possibility of my ad getting bumped to some other metro section if there were too many obits, i told her i wouldnt spend the money if it was gonna get bumped, i asked if there was a way to snatch the ad before it got printed, she said she would get back to me, she never did, she was acomplete ***, didnt know pricing or any product knowledge (thats ohio for you).
Anyways, great idea, noone else is doing it, lots of exposure, but very expensive.

I got quoted a price of $455 to run a 4in ad once a week for 10 weeks in the obits. That's $45.00 per week

I have two ads running for health insurance right now, and will wait a few weeks to see if I get any results from those ads first.