The refresh letter will work if you follow up with a phone call or door knock. As for texting, I would say not many people have actually tried it and the ones that have had negligible results if they were expecting a return text. The same with email. From the people I have talked with, the only way it is effective is by purring your name in front of the prospect. When you call, you can introduce yourself saying, "You may remember receiving a text from me about the information you requested on state regulate final expense burial insurance plans." and then going into your regular approach.Thanks DonP, you're becoming more likeable. I wonder why no one has made suggestions to my suggestions on texting above. I'm beginning to think everyone else has the same experience as you for texting leads.
Otherwise someone would have made suggestions on the words to use when texting leads, even the varying wording used for different types of leads. Or maybe no one can improve on the wording I suggested above...lol?
How about that "refresh letter" that someone suggested a few years ago to use for old DM leads? Same results?