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The product I sell with AmAm is my own (North Star Legacy) and it only has a two year ROP. I can't speak for other AmAm products, I literally only sell one product.
Its about 33% ROP and 66% Immediate. And yes, I get no reduction in comp for ROP.
TV is cyclical, although right now is amazing. Usually March Madness, election cycle, or major events that have broadcast channels covering 24/7 will kill TV (like the impeachment trials).
We fluctuate from 90%+ TV all they way down to 0% sometimes based on the season.
Digital ads can easily supplement TV and ramp up very quickly. Digital cost is way down too.
How else is your product different than senior choice from amam?