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Only the strong and capitalized will survive .
It certainly makes it important to be as competitive as you can price-wise and get the client the biggest death benefit for their budgeted buck.
I had one last week where she had just signed up for a $8000 policy that would first draft third Wednesday of September. I replaced it with Family Benefit for the same price but $2000 more death benefit.
It was was small premium policy but she was in her 50's and had just started taking insulin. The company I replaced is a decent company but she was rated standard due to insulin. If the first agent had used FBL there'd have been nothing I could have done for her to make her situation better.
I wonder if the other agent may not have been captive to the other company? Trinity/Family Benefit may be small, but they are not unknown.
These folks are definitely getting hammered both with DM cards and through Facebook. It is probably no coincidence that the agent I know who is putting up the biggest monster numbers is cold knocking his mailing list and getting into the homes that are not mailing the cards back.