I agree, they ARE very often misunderstood. Both by agents, as well as by prospects and clients. Here's a good way of explaining the benefits of FIA's in a relevant context:
Ask them this question:
Did You Double Your Money Over the Last 10 Years?
Then explain to them how the compound annual growth rate or annualized return for the S&P 500 Stock Index over the ten year period from 1999 to 2009 - was a negative -1.47%. Which means that $10,000 invested on the first day of 1999 would be worth only $8,600 on the first day of 2009.
That's because in 4 of those 10 years, the S&P index lost value:
losing -09.11% in 2000
losing -11.98% in 2001
losing -22.27% in 2002
losing -37.22% in 2008
However, if they had eliminated those losses, and their money had simply earned nothing (zero) during those four years - the annualized rate of return would have been better than 7% (instead of -1.47%) and their money would have doubled over that same 10 year period (instead of losing 14% of it's original value).
This type of direct, specific and factual information has been proven to pique the interest of the target market for fixed index annuities.
Ask them this question:
Did You Double Your Money Over the Last 10 Years?
Then explain to them how the compound annual growth rate or annualized return for the S&P 500 Stock Index over the ten year period from 1999 to 2009 - was a negative -1.47%. Which means that $10,000 invested on the first day of 1999 would be worth only $8,600 on the first day of 2009.
That's because in 4 of those 10 years, the S&P index lost value:
losing -09.11% in 2000
losing -11.98% in 2001
losing -22.27% in 2002
losing -37.22% in 2008
However, if they had eliminated those losses, and their money had simply earned nothing (zero) during those four years - the annualized rate of return would have been better than 7% (instead of -1.47%) and their money would have doubled over that same 10 year period (instead of losing 14% of it's original value).
This type of direct, specific and factual information has been proven to pique the interest of the target market for fixed index annuities.