Flyers or mailers for groups?

[jdgeddie]

Agreed Josh Winter. When you meet a new prospect always ask for their email. Add them to an autoresponder which sends out an informative article every week or two, or send them your monthly newsletter.

Whatever you do, make sure it's relevant. If you are a benefits broker, send them info on benefits, not your mother's recipes.

A good opportunity right now is to educate your prospects on how the new COBRA regs apply to their businesses.

 

[Josh Winter]

Agreed Josh Winter. When you meet a new prospect always ask for their email. Add them to an autoresponder which sends out an informative article every week or two, or send them your monthly newsletter.

Whatever you do, make sure it's relevant. If you are a benefits broker, send them info on benefits, not your mother's recipes.

A good opportunity right now is to educate your prospects on how the new COBRA regs apply to their businesses.

That is exactly what I am writing now for my newsletter just updating clients on infor about the COBRA regulations.

What programs/software do you use to create your newsletter? Also, what program do you use for your autoresponder? Slowly building my list and want to start emailing and have been researching a few things on other forums, but curious to see what you use or suggest. Thanks.

 

[jdgeddie]

Well we have our own email newsletter software for agents. We studied the features of other email service providers like Constant Contact and custom built a system specifically for the insurance industry.

As for autoresponders that's something best handled thru a company like Aweber. Very cheap and easy to setup.

 

[keepfocussecurity]

Yeah I prefer nice glossy flyers in the direction of talks about my services.

 

[BenefitsGuy]

We use both glossy flyers with business cards when we're on 'milk-runs' & targeted email campaigns. These comined with follow-up calls work best for us!

 

[Waterfront Financial]

Whats the % of business from these leads or follow ups?

 

[ABC]

Whats the % of business from these leads or follow ups?

I will pick up less than 1% as new clients.

 

[Y.L. Prinzel]

The best way to get people to read your fliers is to personalize them as much as possible.

An inexpensive and fast way to do this is to create fliers for individual industries so they have industry specific terminology and concerns on them. That way, you are speaking to that prospects specific problems and concerns.

 

[deeddata]

Instead of a flyer, how about an email with a link to a landing page that serves as a flyer?

Flyers are time-consuming... why not send hundreds or thousands of emails as quick as a click?

 

[Y.L. Prinzel]

Instead of a flyer, how about an email with a link to a landing page that serves as a flyer?

Flyers are time-consuming... why not send hundreds or thousands of emails as quick as a click?

You can do that but you have to be really careful with not falling into the spam category. There are guidelines to follow. Also, you'll need to find a service to mass email with. Constant Contact is good, easy to use and inexpensive.

Email/ web marketing content also must be written and laid out differently than print, so keep that in mind when you develop it.