Flyers or mailers for groups?

[ABC]

The best way to get people to read your fliers is to personalize them as much as possible.

An inexpensive and fast way to do this is to create fliers for individual industries so they have industry specific terminology and concerns on them. That way, you are speaking to that prospects specific problems and concerns.

That is good advice.

 

[deeddata]

What I consider "spam" is an email that goes out to anybody and everybody with an offer that does not relate at all to who the receipient is.

A targeted email campaign is one that speaks individually to the recipient's needs and offers a solution to their needs.

For example, we're working with clients that have niches, be it tree nurseries or churches. If your agency is competitive with such a niche, a targeted email campaign to them is not "spam" in my book.

As long as you avoid tricky subject lines like "Re:", etc, you include an opt-out device and your physical address, and you mention in the body of the email somewhere that it is a commercial message, you are in compliance.

I'm a firm believer in email marketing because there's not enough time in the day to make 3,000 cold calls, but you can send 3,000 emails in the time it takes a few calls.

 

[Y.L. Prinzel]

What I consider "spam" is an email that goes out to anybody and everybody with an offer that does not relate at all to who the receipient is.

A targeted email campaign is one that speaks individually to the recipient's needs and offers a solution to their needs.

For example, we're working with clients that have niches, be it tree nurseries or churches. If your agency is competitive with such a niche, a targeted email campaign to them is not "spam" in my book.

As long as you avoid tricky subject lines like "Re:", etc, you include an opt-out device and your physical address, and you mention in the body of the email somewhere that it is a commercial message, you are in compliance.

I'm a firm believer in email marketing because there's not enough time in the day to make 3,000 cold calls, but you can send 3,000 emails in the time it takes a few calls.

The problem is, penis enlargement emails can be as helpful as insurance solicitation emails--but most people consider them spam (well, we women do anyway). They are both going out to a large audience on an unsolicited basis and the sender does not know first-hand if the small penis or group insurance needs have already been addressed by some other method. In order to not be killed by spam filters or violate anti-spam group guidelines, you have to do it right.

Keep in mind, I'm not at all disagreeing with the effectiveness of the method, I am just making clear that there are certain "rules" one should follow.

 

[jdgeddie]

What I consider "spam" is an email that goes out to anybody and everybody with an offer that does not relate at all to who the receipient is.

A targeted email campaign is one that speaks individually to the recipient's needs and offers a solution to their needs.

For example, we're working with clients that have niches, be it tree nurseries or churches. If your agency is competitive with such a niche, a targeted email campaign to them is not "spam" in my book.

As long as you avoid tricky subject lines like "Re:", etc, you include an opt-out device and your physical address, and you mention in the body of the email somewhere that it is a commercial message, you are in compliance.

I'm a firm believer in email marketing because there's not enough time in the day to make 3,000 cold calls, but you can send 3,000 emails in the time it takes a few calls.

There's warm calls and cold calls. I guess what you are referring to is warm spam versus cold spam LOL.

 

[Mike S]

deedata is the biggest spammer on this site
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Instead of a flyer, how about an email with a link to a landing page that serves as a flyer?

Flyers are time-consuming... why not send hundreds or thousands of emails as quick as a click?

Because it's ILLEGAL!!

 

[briko3]

I wouldn't waste my time just trying to find out the owner's name. You can go to your library and they have dateabases with exactly that kind of info. # of employees, key person names, how much revenue, etc.

 

[InsureGuy5]

The best way to get people to read your fliers is to personalize them as much as possible.

An inexpensive and fast way to do this is to create fliers for individual industries so they have industry specific terminology and concerns on them. That way, you are speaking to that prospects specific problems and concerns.

Think about how many flyers you get as an agent - most go straight to the circular file. Finding the person in charge and learning their renewal date is key.

 

[PepDaddy]

I sell primarily to the group market through PEO is the best way to leverage premium cost, and get in the door, choose your PEO wisely if you're going after ther group market, not all PEO's (Professional Employer Groups) are created equal.

More specifically, go to your local library, research is everything so that you're not flying blind. See if they offer Reference USA data base of business, if you can access from your home office with a library account is even better. This is FREE and will prove to be invaluable.

This will help you target your group markets very specifically, i don't do flyers, but mailers with windowed envelopes, WHY because it's cheaper more effecient, and professional looking. You can download your target list from Reference and mail merge your prospective businesses into your letter

I usually enclose a testimony from one of my clients, I have several clients testimonies that make us walk on water, I direct them to our website, and offer a web conference if they can't do a face-to-face, Very important to be respectful of their time, and make it easy for you to put the information in front of them.

If you have a website, Yugma offer a free web conference tool which is very professional, and will make your agency look like you're in the mainstream.

try to make your marketing letter piece, professional personal and to the point, I do mine in black and white, my return is somewhere around 1 to 2% return, i do runs in about 500 per mail campaign, I have developed personally around 22 net new businesses from this approach. Hope this helps.

 

[Broker007]

Flyers and mailers are really last century. Attain the prospect's email address and their authorization to market to them. Place them in an email campaign with contact contact or email chimp and drip market until they show interest.

 

[carroll]

Hmmmmm.....boredom today so I stumbled onto this thread. I pass out 5,000 fliers at a time for my painting business and have had great results from them over the last 18 years. The back of the flier is blank. Maybe on the back of the flier I should advertise my insurance business?