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Could Medicare Advantage open enrollment have anything to do with it? The MA companies are saturating the airwaves right now trying to get seniors to think about insurance.
To us computer guys, SEM is when you pay for ads on search engines, and SEO is when you work to get your site to show up organically. But us computer guys like strange acronyms almost as much as insurance associations do.
No, I really don't think MA plans come into play. I have found that to be true for the last sixteen years. It may heighten the awareness a little but I really don't think does, at least not in my experience.
I understand how you "computer guys are". haha Sometimes acronyms drive me crazy trying to keep track of them. I like to KISS everything. Makes my life so much easier.