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[Yagents]

All I see are millions of CONFUSED customers:

Blues Plans Eye Investments in Marketing Technology to Prepare For Public Exchanges | AIS Health
As health insurers gear up to prepare for the launch of public exchanges in 2014, most Blues plans this year will devote more resources not only to technological and other infrastructure improvements related to exchanges, but also increased marketing and retail investments in order to facilitate what will be significant growth in the individual market.

 

[somarco]

No, they won't be confused.

Just look at Medicare. A government run health insurance program that is so easy to understand, seniors can pick a plan with their eyes closed.

Oh wait. That might be a bad example.

OK, look at PCIP. A health insurance program that was supposed to capture 4 million uninsured with severe health issues. People that were rejected by traditional health insurance. A highly subsidized (by taxpayers) health insurance plan with (almost) no questions asked.

So what if 19 months later only 25,000 or so have signed up?

Wait. That might not be a good example either.