- 10,275
I don't have that but I may have something like that shortly (Google Analytics, AnnaLisa, MonaLisa or something like that)
Getting People to Fill out quote forms on your website
- Thread starter sunkist219
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- website
- Thread starter
- #12
- 183
I love Google Analytics. When you get it installed, make sure you really play around with it at all. It gives you SOOO many details but so many people don't know where to go on the program to get it. Like all Google tools, they're confusing to the average user
I think Google prides themselves in being 'hard-to-figure-out'.
- 1,908
Some are expecting me just to e-mail them a quote (which again is no commitment on their part). Others have diabetes, and don't qualify. Others give incomplete information.
Mine is a bit lower, because I don't advertise on Yahoo, Google, etc. I would say I get maybe 1-3 per month. Some stay on the books, others are STM.
Put it this way, I ain't stayin' home following up on these exclusively. It's just another income stream.
I try my best to avoid tire-kickers. That's why I don't have a yellow page ad, or buy leads or lists.
My emphasis is on referral prospecting, and information meetings at civic groups and clubs (condo associations, etc.)
Mine is a bit lower, because I don't advertise on Yahoo, Google, etc. I would say I get maybe 1-3 per month. Some stay on the books, others are STM.
Put it this way, I ain't stayin' home following up on these exclusively. It's just another income stream.
I try my best to avoid tire-kickers. That's why I don't have a yellow page ad, or buy leads or lists.
My emphasis is on referral prospecting, and information meetings at civic groups and clubs (condo associations, etc.)
Salary_Guard
Expert
- 88
so your site is basically a place for your clients to refer friends and co-workers to for some information if they want it? Thats still pretty good. when you have leads coming in from several different places, its always a good thing.
- 1,908
You got it.
- 924
I think you really have to put yourself in the shoes of someone who is visiting your site. First of all, I think you can make a few assumptions about your visitors:
They are Web literate and your site is just one of several they will visit within a few minutes. So:
What about your site is different or more appealing than the other 10 sites they just visited?
What will make them stick longer than the average of 3 seconds that people spend on a site before they move on?
Why should they give an insurance agent any personal information?
I don't do this myself, but others who do well give the prospect something, or promise something, if they get a quote. One makes a big deal out of providing a free living will. Another gives a free copy of their "book" (it looks more like a pamphlet) in exchange for an address. Point is, I think you need to be inventive here.
Much of this depends on exactly what market you are going after. Some markets are more profitable than others. Some depend on quantity of business and sales while others depend on fewer sales with larger commissions.
Another observation: some sites have an overly long quote request page. It turns people away. Ask the bare minimum. Put additional questions on a follow up page after a "continue" button. Make as many questions as you can non-personal or at least questions that are not required.
They are Web literate and your site is just one of several they will visit within a few minutes. So:
What about your site is different or more appealing than the other 10 sites they just visited?
What will make them stick longer than the average of 3 seconds that people spend on a site before they move on?
Why should they give an insurance agent any personal information?
I don't do this myself, but others who do well give the prospect something, or promise something, if they get a quote. One makes a big deal out of providing a free living will. Another gives a free copy of their "book" (it looks more like a pamphlet) in exchange for an address. Point is, I think you need to be inventive here.
Much of this depends on exactly what market you are going after. Some markets are more profitable than others. Some depend on quantity of business and sales while others depend on fewer sales with larger commissions.
Another observation: some sites have an overly long quote request page. It turns people away. Ask the bare minimum. Put additional questions on a follow up page after a "continue" button. Make as many questions as you can non-personal or at least questions that are not required.
- 1,908
Mine is basically a site to apply online for health/STM or LTC. It has some information. Most folks that go to my site are people I've handed my card to, who want to get a quote.
Not a great lover of giving away "Free" stuff. It works for others, but not how I'm set up to conduct business. Mine is more of a "I'm not in my office to receive a fax, so go to my site and apply online. I'll get the information, and call you back."
Not a great lover of giving away "Free" stuff. It works for others, but not how I'm set up to conduct business. Mine is more of a "I'm not in my office to receive a fax, so go to my site and apply online. I'll get the information, and call you back."
