Using mayhem as the word to describe events covered is misleading. Virtually any definition of mayhem describes it as a willful act, which we all know is generally excluded by the vast majority of insurance policies.
This commercial, on the other hand, is pure gold. These were my favorite when they were on TV, and while they're part of the general decline in respect for the entire profession of insurance, they're still funny.
I am a life and health guy, so pardon the lack of knowledge. But the issue of willful act does not feel right to me. By way of example, if someone purposely sets fire to my house I cannot collect insurance money for it, assuming it was covered.