Hiring an SEO Expert
- Thread starter holdenc85
- Start date
- 920
Zing!
Not sure why you said Zing.
That guy basically stated that the sky was blue.
Saying adwords provides immediate traction compared to SEO is blatantly obvious.
InfinityLeads
Super Genius
" Outside of the zero gaurantee SEO is hard to track and if necessary dispute."
This part.
Probably should have someone who is both in the insurance industry AND does digital marketing/SEO work in the business weigh in...
SEO is the meterology of internet marketing. It is 100% best guesses.
That being said, "companies" aren't bad but it has been my experience that many do better chasing ecomm than any other industry. Regardless, the SEO guy you use should be able to scale your reach and boost your local SEO pretty quick; however, this is not an overnight process.
If they claim instant SEO results, run. Chances are they are blackhatting and Google will penalize.
SEO is a long game but also the most cost-effective way to generate leads, as many are legitimately looking for your service and coming to your site on their own. The consumer's position in the buying cycle can vary, so having content that touches these various parts of the buying cycle is key.
You can you waste your money on dialing for dollars perpetually, or invest your money into a more longterm solution that can give you more passive results.
In theory, you could do all your own SEO work... totally.... but here is the kicker... Google changes their algos every so often. Do you want to lose days of production spending your time researching and determining what needs to be done in your strategy after Google has an emotional breakdown? Totally your call, but like bookkeeping and taxes... most people are better off farming it out.
Solution? Content. Write your content for the reader, not for rankings. Backlinks are great and blah blah blah... but SEO is all about what content people find valuable and what makes sense to the 'bots when they go to index.
Now, Facebook...
FB is what I consider a necessary evil and they know they are. That's why they make so much money. For me, my success with FB advertising with my insurance practice was 90% P&C. Probably closer to 95%. Why? Easy.
1. People need P&C. They don't need some BS VUL or some crap annuity. They need home and auto. In most states, they are required to have the latter and in every state I know of, mortgage companies require the former.
2. People see their P&C bill every month. People jump more on P&C because they are often trying to find the best rates when their company wants to jack them around. LM did that to me... I bounced to Allstate... why pay more for the same denial letter from the claims adjuster? You get more traffic when people determine for themselves they have a need to save.
3. I bought my customers. Yep.... I bought them. After paying $$$ per month for real crap leads from Quote Wizard, AWL, and all those scams...I determined that providing incentives for quotes (not sales) would have more impact than paying some call center agents paycheck for a lead that was beaten to death. For my Facebook ads, I gave away movie tickets. I had an in with a local discount plan and picked up tickets for $4.50 to $5.00 which I then just wrote some copy and sent the ad into Facebookland. I usually pulled a policy or 2 off of it, which made up for the $20- $50 I spent.
Why did I go through this long-winded monologue? Largely to prove that Facebook CAN work if the market is right.
Since you are looking at Medicare and LI, I wouldn't go too crazy on FB. Pintrest... maybe... since the demographic is largely female and the age span is a bit bigger. I know PolicyGenius did a big LI FB campaign about 6 months ago on FB, which was smart, but I don't think they made huge money off the LI product.
Solution: $1k/m is better spent elsewhere. I wouldn't go crazy with FB.
Enter the Race
Super Genius
- 193
It depends what line you are selling. By law anybody who has a car and a house has to have P&C, and you have to have health care as well. Life Insurance to my knowledge is the only line of insurance that by law you are not required to have.
Final Expense just because of target audience has better returns with direct mail then anything else, then tv ads and phone dialers are second.
Plus I actually think i read a stat somewhere that the average length of time you organically stay in the top 5 ranks on google is about 4 seconds.
It will be very interesting to see what happens in the coming years.
Yep. Very interesting. I forsee retail captive agents being akin to typewriters in 10 years. As it stands now, new contracts with the big names are nothing more than indentured servitude contracts. You don't own your book of business... you get a cut to "manage". Don't make the numbers they want, they can unilaterally resend the contract. Big reasons why I haven't jumped on buying an agency.
Captive agents are becoming more of a liability than an asset to the big dogs. As Insurtech becomes stronger, these companies will focus more on DTC and keep the commissions inside their call centers.
Anything touching the older demo tends to have better results with more traditional forms of marketing... that's why the FEx guys kill it on the phone. Downside to this is that more seniors are embracing technology and are enjoying a pressure-free sales environment, so be prepared to embrace that change.
The healthcare by law thing is easily avoided. I personally opt for the penalty rather than paying $300/m for a 7k deductible.
Enter the Race
Super Genius
- 193
In your opinion how long will it be before Tech starts influencing the Final Expense market.
And what is the tax fine for not having health insurance.
I think the penalty was like 1% of income or something similar. Couple hundred dollars vs. couple of thousand to a health insurance company that requires me to pay my own bills anyways.... I guess in insurance terms I am covering my own risk. Here's to hoping I don't have a heart attack anytime soon.
As far as FEx? I think that market will notice a customer shift in 5-7 years. As the older market naturally attrits out and more move in to take their place, the way they want to be marketed and sold to will shift as well.
Market culture changes as technology does. Probably the reason why I haven't seen a door-to-door encyclopedia salesman since I was 8 years old.
Am I saying that making sales off of cold calling old people will 100% go away? No. Will the amount of people willing to transact with insurance pros via phone and DM vs. wanting to price shop, compare, and purchase online steadily decrease? Totally.
1. Technology use among seniors
Think older people are technophobes? Think again
