Hiring an SEO Expert

[somarco]

In your opinion how long will it be before Tech starts influencing the Final Expense market.

Don't see that happening. FE demographics are such that technology (other than a satellite dish and remote control) is pretty much not their cup of tea.

More importantly, FE is SOLD, not bought.

Unless you have just been told you have 6 weeks to live.

Then it is bought.

And what is the tax fine for not having health insurance.

The fine is a pittance compared to the debt you can incur when you can't pay your medical bills.

There is also the issue of finding someone to treat you when you have something really bad (expensive) and no insurance.

 

[lukifer]

Don't see that happening. FE demographics are such that technology (other than a satellite dish and remote control) is pretty much not their cup of tea.

More importantly, FE is SOLD, not bought.

Unless you have just been told you have 6 weeks to live.

Then it is bought.



The fine is a pittance compared to the debt you can incur when you can't pay your medical bills.

There is also the issue of finding someone to treat you when you have something really bad (expensive) and no insurance.

I'm aware of how it works. I choose to self insure until more affordable options arise that. An ounce of prevention...

However, if you know of an individual health insurance policy that doesn't take from taxpayers for subsidies, is a PPO, isn't a CDHP type plan, and has a strong network in Alabama... for about $150-$200/m... I'm happy to consider it and you might just make a sale.

Yep, FE is sold for sure, but that "technology is not their cup of tea" demo is naturally purging themselves from the market and more tech savvy seniors are taking their place. These new seniors understand how to do Goggle searches and read. Chances are they even have a smart phone. Chances are they also have someone in their family who knows how to use it.

One of my clients has seen a steady increase in GI and FEx sales over the years, 100% off inbound SEO. 0 leads bought. 0 cold calls. 0 live transfers from Philippine call centers. Seniors are watching... and reading... and buying... just in a less annoying sales environment. It is happening, whether anyone likes it or not.

Will there always be a market to sell overpriced life insurance with graded benefits to and capitalize on their misplaced trust? For sure. However, I assure you the population that fits the technology ignorant demo will continue to shrink, making the DM/phone sales methods more irrelevant as time goes on.

 

[Enter the Race]

I'm aware of how it works. I choose to self insure until more affordable options arise that. An ounce of prevention...

However, if you know of an individual health insurance policy that doesn't take from taxpayers for subsidies, is a PPO, isn't a CDHP type plan, and has a strong network in Alabama... for about $150-$200/m... I'm happy to consider it and you might just make a sale.

Yep, FE is sold for sure, but that "technology is not their cup of tea" demo is naturally purging themselves from the market and more tech savvy seniors are taking their place. These new seniors understand how to do Goggle searches and read. Chances are they even have a smart phone. Chances are they also have someone in their family who knows how to use it.

One of my clients has seen a steady increase in GI and FEx sales over the years, 100% off inbound SEO. 0 leads bought. 0 cold calls. 0 live transfers from Philippine call centers. Seniors are watching... and reading... and buying... just in a less annoying sales environment. It is happening, whether anyone likes it or not.

Will there always be a market to sell overpriced life insurance with graded benefits to and capitalize on their misplaced trust? For sure. However, I assure you the population that fits the technology ignorant demo will continue to shrink, making the DM/phone sales methods more irrelevant as time goes on.

The Final Expense product itself is always going to be around because it helps low income families who can't afford the expense on there own.

As the younger get older Technology will play a bigger role. I think it also depends on the area. I know it the northeast you even see homeless people walking around with smartphones they pick up for 10 dollars a month at walmart. I know thats not who you generally would be selling to but hopefully you see my point.

I mean we are pretty much at a point where all marketers need to have web design knowledge and I think we will get to a point where Sales People must have that knowledge, too.

I am also a Licensed Real Estate Agent. In 2018 in Real Estate if you don't know how to do anytype of online marketing you can't make it.

 

[somarco]

I choose to self insure until more affordable options arise that. An ounce of prevention...

Good luck with that.

Do you know the definition of an accident?

if you know of an individual health insurance policy that doesn't take from taxpayers for subsidies, is a PPO, isn't a CDHP type plan, and has a strong network in Alabama... for about $150-$200/m... I'm happy to consider it and you might just make a sale.

Thanks but no.

Not licensed in AL. Haven't sold U65 health insurance since 2014. Not going back.

Chances are they even have a smart phone.

Burner or Obama?

 

[Enter the Race]

I think the penalty was like 1% of income or something similar. Couple hundred dollars vs. couple of thousand to a health insurance company that requires me to pay my own bills anyways.... I guess in insurance terms I am covering my own risk. Here's to hoping I don't have a heart attack anytime soon.

I don't know if there are any health agents on this thread at all but I am curious how Obamacare effect the health sales agent.

 

[somarco]

how Obamacare effect the health sales agent.

The smart ones moved on to something that pays a commission

 

[Matthew King]

So I want to weigh in here just a bit with SEO and PPC (Google Adwords), or even Social Media. When you use one or the other depends more so on industry and audience. Where is your audience at? Do they respond to ads, or are they in facebook groups or are they on LinkedIn?

Yes, PPC gives in an instant way to track and tie in the code to count conversions. Guess What!?

So does SEO. It's called using Google Analytics. If you think there aren't clear indicators if an SEO campaign is doing well or not, then either you don't understand SEO or the person you are paying to do your SEO isn't that knowledgeable about the subject.

The use of these two marketing tactics highly depends on your need (as a client or salesperson), and the customer's pain points. SEO and PPC boil down to very simple goals:

1. Generate Website Traffic (Organically or Paid)
2. Show That Traffic Your Content
3. Convert Leads For You To Call/Visit
4. Setup Appointments or Close The Sale (Highly depends on the product you are selling this part can be one call or many, or meetings)
5. Then keeping up with the ROI.

Yes, SEO you are supposed to climb the rankings, build backlinks, create killer content. You still have to create content for a PPC Campaign (Google Adwords or Facebook Ads) and track leads too. Again, content that's a sales page developed to convert your audience.

The two very different aspects are one is instant (like already stated) and the other takes time to build. Do you need leads right now thru PPC?

Or are you trying to build passive leads through SEO?

My point is, both are very trackable and have key indicators for when it's working for your business. Being lost during an SEO or PPC Campaign is due to not committing to proper planning in the start.

Without a strategy and realistic goals, there is nothing to measure. Without a benchmark, there is no starting point. (I know I'm a little late to the party and replying to some previous post).

Now on to the original question:

Most of the time, I recommend agents start out with direct mailers first. Get your one-page website up for recognition purposes. Then simply move on to what matters most first. Getting in front of a client and making sales to grow your revenue.

Once you are established and you have extra cash flow and you want to scale your business, then look into paying for SEO, PPC, and Social Media Specialist. If I assume that your need for leads is immediate (you don't want to wait for your web presence to build) and the 1k/m isn't going to make or break your business, I would try a very specific audience in Facebook or Google AdWords.

And I mean a very tight niche/group of specific individuals with a specific problem. The more narrow you can make this the better. Then present your solution to that target audience. A/B test your ads, copy, time, and zip codes.

 

[lukifer]

The smart ones moved on to something that pays a commission

Fo Sho.

 

[MosesNewmanNAAIP]

Every day at Noon ET, we discuss SEO at the N.A.A.I.P. conference call.

 

[Enter the Race]

If you take a minutes to learn how to do Wordpress. They have a Plug-in that make your site or landing page SEO friendly. Probably the cheapest and easiest thing to do.