How do you “brand” yourself?

[Life Hawk]

You not wanting to seem "small" to your clients and prospects is just noise in your own head.

True that...

Use your company names to help in the initial stages of building report with your client... but always remember they are buying the guy or gal in front of them. Once on board... their brand of coverage... is you.

I still use a line when I feel I need to that sounds something like this... "As an independent I pick and choose companies that best represent my clients needs... and I am not afraid of firing a company that ceases to meet those needs or provides my clients poor service."

Your brand... should be to own your clients...

 

[StephanieCJ]

My avatar is printed on all of my business cards and I try to hold meetings with clients in dive bars.

 

[Life Hawk]

My avatar is printed on all of my business cards and I try to hold meetings with clients in dive bars.

Let me take a guess... your client base is hard working blue collar workers?

 

[goillini52]

Let me take a guess... your client base is hard working blue collar workers?

She must sell FE. She meets with the FE prospects in the dive bars BEFORE they spend all their money.

 

[StephanieCJ]

Lol..welcome to Louisiana! Just kidding...I do business as myself.

 

[Life Hawk]

Then brand yourself... own your clients as who you are, not the companies you rep.

Lol..welcome to Louisiana! Just kidding...I do business as myself.

 

[StephanieCJ]

Then brand yourself... own your clients as who you are, not the companies you rep.

I do. They are buying my service primarily and the insurance secondary.

 

[Life Hawk]

I do. They are buying my service primarily and the insurance secondary.

I would move that even a little bit further... they are buying you... all of you... your service, your advice, your expertise, your understanding... and you are (or should be) worth every penny of it.

 

[goillini52]

I would move that even a little bit further... they are buying you... all of you... your service, your advice, your expertise, your understanding... and you are (or should be) worth every penny of it.

Are we talkng about insurance?

 

[DHK]

ABSOLUTELY!

"You must know sociology, psychology, philosophy, finance, marketing, management, economics, and insurance. No longer acceptable to only know insurance."