- 11,997
That is a great breakdown. What I have come to notice is that many people are going around claiming to be SEO experts. They spit a bunch of lingo at you that you don't understand which makes them seem like they know what they are doing. You have to be very careful when choosing someone or a company for SEO. Make sure they have some proven results - and CHECK FOR YOURSELF. Just because someone says they rank someone on the 1st page of Google doesn't mean it is true. Also, look at which keywords they are ranking. I could rank for frog-nosed widget with one blog post, but no one is going to search for that and would be pointless. You want to make sure they can rank for a keyword with high competition. You also have to realize that SEO takes time. A brand new website could take up to a year to achieve ideal rankings. You just have to keep at it.
Now back to the main question in this thread... how much should you spend? Once you find a quality SEO expert, you should be looking to spend at least $1000 per month, because there is a lot of work that goes into it. You should also expect to pay a little bit more the 1st month, as they will probably need to do some on-site optimization - but that should only happen once (with small updates from then on). There are a lot of factors that should determine the price, so make sure you sit down and go over everything.
I'm going to have to disagree with you. I think your goal is to sell SEO services and so that's why you're saying what you are, but I would have to see one hell of a plan before I'd cough up $1k/month for SEO.