How to Get More Business

I know agents that cold call everyday and make a living doing it. It really depends on the agent and what he is selling.

I use to have to cold call and knock on doors. There are agents doing nothing at all and working 5 hours a week and they can't figure out why they are not selling anything.

I think cold calling is a numbers game and if you don't give up and have a game plan, you should do okay with it. You would have to have tough skin also.
 
I know agents that cold call everyday and make a living doing it. It really depends on the agent and what he is selling.

I use to have to cold call and knock on doors. There are agents doing nothing at all and working 5 hours a week and they can't figure out why they are not selling anything.

I think cold calling is a numbers game and if you don't give up and have a game plan, you should do okay with it. You would have to have tough skin also.

These numbers work for me all the time...

I dial 850 numbers.

I contact 250 out of these dials

I set 10-15 appointments out of these contacts.

I close 5-7 sales out of these appointments.

It is a numbers game. You can work on strategy to improve your responses though. And if one "barks" at me, I brush it off.
 
I know agents that cold call everyday and make a living doing it. It really depends on the agent and what he is selling.

I would be one of those agents.

I have tried every way imaginable to sell Med Supps. I mean I have tried everything.

I have come to the conclusion that buying "leads" when working the senior market is not only a waste of time but also a huge waste of money. I have worked thousands of direct mail "leads", internet "leads", hired a telemarketer, an "appointment setter", networked, conducted seminars, sent personalized letters direct mail, etc. etc. etc.

The one single thing that has been the most successful, easiest to do and provides the greatest return on investment is for me to pick up the phone and give them a call.

My telephone approach, I hate the word "script", is specifically designed to enable me to get the single most important piece of information I need without giving them the opportunity for them to voice an objection. The most common of which is "I'm not interested".

The first 30 seconds or so of the phone call is both "soft" and conversational. (I don't begin the call by saying, "Hey Bill, this is Frank, how you doing? I've been trying to reach you, what's going on"?) Once I get them that far into the call the transition into making it a conversation is quite easy most of the time.

Believe me, if there was a better, more efficient way of prospecting and generating my own leads I would have started using it a very long time ago. What I do works and it works extremely well.
 
Dang, Frank, I know you are in a rural area, but I am glad to hear that you do have TV! I didn't know that you had electricity out there.

We've had electricity for the last few years. But, and this is so cool, after this weekend I won't have to go out in the backyard to the "other house" anymore. That is going to be so nice during the cold weathers.

You don't have an extra Sears "wish book" you could spare do you? I wish they wouldn't use that slick paper.
 
Back
Top