How to Get More Business

Hey Keith, I have been there before too. One of the things I have found that has pulled me through slow times is to constantly keep moving forward with my marketing. This forum will provide dozens of marketing ideas, and if I'm not mistaken, all require a lot of work. There is no magical solution to more clients and probably most of the savviest agents on this site wouldn't mind having a few more qualified prospects to work with. My advice is to pick two or three of the ideas that best suits your personality and go to work on each of these, day in and day out. Activity overcomes everything and one thing I have learned is that I will do something I don't like for a short period of time, but not permanently. If I found myself sulking, I get out of the office and go walk a neighborhood with flyers. It's productive, the exercise relieves stress and I can think the whole time about my next plan of attack.
 
In extensive calling of small businesses (1-9 employees), we have found a "contact ratio" (someone answers the phone) of 27% (or 27 out of 100).

Calling "seniors" (age 67-77), the "contact ratio" has been much lower - only 9% (or 9 out of 100).

If telephone cold calling is going to be your primary prospecting method - better prepare to do some power dialing.

You know, I don't get this (oh, I believe it, and I've experienced it, but I don't GET it). Every time my phone rings, I answer it - that could be somebody calling for insurance help. I don't get how small businesses can get away with answering their phones so infrequently in this economy!
 
Ask the phone company to change your caller ID to read "God". My guess is you will get more folks picking up.
 
I try to spend 40 hours a week doing things to try and make money. When I end up with holes in my schedule I try and fill them in with cold calls. I use GoLeads for years now, it's cheap and gives me endless cold call prospects.

PS: Sorry to say but when I am reading on the forum I am NOT doing anything to make me money.
 
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