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In the FE market is all about their budget. Probably saying the same thing since if it ain't in the budget it ain't working for them either.
I don't disagree with you about it being with their budget, but I think budget can be an ugly word. Asking what works best for them tends to imply budget anyway, but it also helps pull a little focus towards the product vs the price. I think this is especially true because of this conversation:
"Which one of those fits best into your budget?"
"Well obviously the cheapest one."
Ya know?