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The concern is about the role of the agent and if in fact an agent (as we know them today) is at all needed.
The Exchanges will begin the process of standardizing products, limiting the number of carriers/plans available, and making the sale process streamlined. Public exchanges will be set-up to allow the qualifed health plans to market their products. The products allowed in the exchange will need to follow along the Metallic benefit designs. Since benefits will essentially be the same (not exactly, but close) it will require carriers to compete on price, network, and reputation. It is doubtful that many markets will have more than 2 carriers available, let alone competitive carriers. The Exchange will allow the public to see all the alternatives, compare them, speak to a person if they need help, and enroll. This is will not be all that different than how we purchase airline tickets, mortgages, auto loans, etc.
The law will also limit the amount of profit the carriers can make. Notice I said "profit", not losses. If the carrier loses money, the govt does not care. So if a carrier is being pinched by expenses, agent commission becomes an easy target. The carrier has the Exchange to fill that role of an agent.
Now consider the view of an agent's role in the process. Commissions have been defined as an expense, which leaves it at risk. The govt when writing/implementing Health Care Reform viewed the agent as an extra, uneeded expense. And when you consider how the exchanges will be run, there is some level of truth in that view.
Don't get me wrong, there are still ways for agents to make a living, it will just be tougher and take new ways.
Excellent response...and one that makes the most sense. If there are only 2-3 carriers who offer basically the same coverage...what value does the agent create?
Thanks Lee