- 16,923
Depends on which is closer and easier to sell.
I personally never worry about ROI. If I end my month with a pile of money and had a pretty enjoyable week, I don't care much about anything else.
If You Had to Pick .. DM or TM Leads
- Thread starter Cyborg7
- Start date
Depends on which is closer and easier to sell.
I personally never worry about ROI. If I end my month with a pile of money and had a pretty enjoyable week, I don't care much about anything else.
posted by newby
"I personally never worry about ROI. If I end my month with a pile of money and had a pretty enjoyable week, I don't care much about anything else."
Dito
I have always felt if agents spent more time learning how to sell and close and less time crunching numbers, they would make more money.
As far as the original post goes. I much prefer working tm leads and for 5 or 6 years 95% of the time that is what I do. I usually work an area for 5 to 9 months and then move on to a different area.
When I was new to the business I was trained by a company out of Detroit that charged us $10 per card and taught us to pretend we were there to help them with Medicaid/medicare and then, as an afterthought, hit them up on FE coverage. I always hated it and so that is probably why I dislike working cards so much. If I spent a little time working cards the right way I might grow to like them better. But as of now I strongly prefer tm leads.
Fresh is Best
"I personally never worry about ROI. If I end my month with a pile of money and had a pretty enjoyable week, I don't care much about anything else."
Dito
I have always felt if agents spent more time learning how to sell and close and less time crunching numbers, they would make more money.
As far as the original post goes. I much prefer working tm leads and for 5 or 6 years 95% of the time that is what I do. I usually work an area for 5 to 9 months and then move on to a different area.
When I was new to the business I was trained by a company out of Detroit that charged us $10 per card and taught us to pretend we were there to help them with Medicaid/medicare and then, as an afterthought, hit them up on FE coverage. I always hated it and so that is probably why I dislike working cards so much. If I spent a little time working cards the right way I might grow to like them better. But as of now I strongly prefer tm leads.
Fresh is Best
- 634
What Rearden said was pretty close to the way I look at it.
300 dollar budget
A buys 10 TM leads at 15 dollars apiece, has a 5/1 ROI ends up with 750 plus the 150 he didn't spend. Total he has 900 dollars.
B buys 10 dm leads at 30 dollars apiece, has 5/1 ROI ends up with 1500 dollars.
Obviously, we can go buy a bunch of aged leads and have a great ROI, but it would eat up more time. Like the old argument on this forum about not buying leads and the lead-buyers, always say you have to factor in time; therefore, in their eyes buying leads > other forms of prospecting.
Forgive me if this looks like crap, do on IPAD.
- 6,995
Steve leads you would make $2500-$250, so $2250 for the week.
E64 $2500-$500, so $2000 for the week.
- 19,049
That's assuming one lead is better or worse than the other. The lead that gets me in front of interested people is the best. Doesn't matter how it was originated, TM, DM, avatar, the new abyss leads I just heard about
, smoke signals or whatever.
- 9,744
If you had an acceptably high enough ROI, why would a "budget" be important? Why would you limit yourself?
In order to be valid as a comparison, both you and Reardon's examples would need to be the same investment. Otherwise, it's just goofing around with numbers.
- 29,527
- 634
We have the time factor involved. If not for time, door knocking and aged leads would be king.
- 9,744
Is there some reason that time shouldn't be factored into the ROI equation?
ROI would be a very important thing to know IF your lead budget was a fixed amount and if lead volume was a fixed amount. I personally find ROI in and of itself to be about the last thing an agent needs to be thinking about. The number one thing they need to be thinking about what is their net profit at the end of each period they are accounting for. For the successful FE producer neither lead budget nor lead volume is a constraint as they have the cash flow to literally buy more leads than they could ever hope to work. The only real variable is just how hard they feel like working.
