Income Targets for Direct Mail

[davisgroup]

For those who order their own direct mailings for FE leads, have you had any success, more or less, with lists that includes the 0 - $15,000 income?

 

[Rearden]

I'd do either no filter, or $0 to $50,000 HHI.

Data is inherently questionable at the retail level for many reasons.

 

[Josh]

I'd do either no filter, or $0 to $50,000 HHI.

Data is inherently questionable at the retail level for many reasons.

Another way to work if is by property value or credit score.

 

[jdeasy]

For those who order their own direct mailings for FE leads, have you had any success, more or less, with lists that includes the 0 - $15,000 income?

The vast majority of my FE clients are in the under $15000 yearly income. If I didn't mail to them then I woudn't have many clients.

 

[Agentguy5]

I dropped about 2000 pieces to 0-15k households and did terrible.. Most of these folks barely had food by the end of the month...

 

[WinoBlues]

For those who order their own direct mailings for FE leads, have you had any success, more or less, with lists that includes the 0 - $15,000 income?

Sure seems like it would depend on where you are dropping. Rural VA would have to have a different cost of living than say San Diego, CA. I have a son that lives in a lower income suburb of San Diego. His rent for a 3rd floor apartment is about $1,700.00 a month. Not sure what that would be in your market.

 

[davisgroup]

Excellent point. I guess your best choice is to not prejudice those who fall in that category. The likelihood of that economic group buying FE is no less than the $45K to $55K group.

Sure seems like it would depend on where you are dropping. Rural VA would have to have a different cost of living than say San Diego, CA. I have a son that lives in a lower income suburb of San Diego. His rent for a 3rd floor apartment is about $1,700.00 a month. Not sure what that would be in your market.