Individual Health Insurance Marketing

[g-squared]

The reality is simple; you need to find 4 to 6 clients per week every week who are ready to make a move, financially ready to make a move and qualify medically. The only way to do that when you're new and your referral base isn't built up is some form of cold calling. The ugly truth is if you don't want to cold call you'd better have a huge marketing budget.

I am bumping this thread up to the top for the newbies who search the latest posts and need marketing help. Some very good basic advice here.

 

[Fastest H-Town L&H Agent]

I am bumping this thread up to the top for the newbies who search the latest posts and need marketing help. Some very good basic advice here.

Just read thru the entire post, and I concur. Prolly have spent 4 hours on this site so far....

 

[g-squared]

Welcome to the forum, H-Town. Be sure to contribute something too because you only get as good as you give.

 

[Charly]

Re: Marketing Strategies

I have found that my vehicle sign has yielded the best bang for my buck. I think I paid 26 bucks to get my back window stenciled and I am getting about 4 - 5 calls on average a week just driving around. Also I put out signs in my county and I generally will get about 10 calls a week off of those. They cost me roughly 2.50 a sigh including the stand. I have it pretty much figured out where the signs stay the longest so I blanket those spots every 3 weeks with new signs. I do get some calls off my tear offs that I put at laundry mats.

Justin

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United American Agent

Serious tip.
You had better be paying extra for commercial auto rates?
if not, you're asking to have your claim denied in the event of an accident.

P.S.
Street signs and laundry mats ... that must be one h*ll of a high end clientele you serve?
No wonder you're with bloody UA. First year?

Bob I am a new agent and am interested in what your sign says on your car.I am thinking or pursuing this option.Thank you for sharing.
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I am a new insurance agent in Nebraska and am interested in sending out mailers.Can you please send me a copy of the mailer you use or direct me to the company you work with to send them out.Anything would help.Thanks for sharing with us new agents.
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Thanks for this idea. For the last couple of months, I've been spending one-day-a-week, hitting businesses in the metro Philadelphia area. Seems like small business owners love talking about their health plans. I've wrote a good handful business with this idea and get out of the office (exercise is good).

Thanks for sharing.

 

[Fastest H-Town L&H Agent]

Welcome to the forum, H-Town. Be sure to contribute something too because you only get as good as you give.

Agreed and am motivated to assist. I received my license last year and, at this point, would probably do more harm than good in offering information or advice. As time forwards and I become more knowledgeable, I will be happy to offer direction when it is requested.

My area of focus is group benefits, and I practice in Houston.

 

[adam3477]

i agree with this

Here's some marketing 101 for health insurance.

1) B to B
I attatched the flyer I use. Simply print them up and hit small businesses. The pitch is simple "Hi, I'm <your> and I'm an independent agent. I'm offering free quotes on affordable health insurance plans available through <insert> Do you have your own coverage or group? Look for a 5% response - for every 20 businesses you walk into it's one lead.

2) Cold call telemarketing
Buy a list for a variety of internet sources like USA data and start calling: "Hi, I'm John Petrowski from the Health Solutions Agency. I'm letting business owners like yourself know about a variety of affordable health insurance plans through companies like Aetna, Time, United Healthcare and Blue Cross. Do you have your own coverage or group? Look for a 2% to 3% response.

3) Shared internet leads
You can buy leads from $6 to 15% a pop with $8 being the standard price. Look to close 1 out of 15 if you're new. If you're looking for 4 to 5 deals per week you'll need at least $500 per week. You'll also need that every week for at least a month before commission roll in. Since you'll be competiting with seasoned agents you'll really need to be on your game for this method to work.

4) Hire a telemarketer
Put an ad out on Craigslist and hire an in-house telemarketer. Have her/him come over to your place, pay about $12 per hour flat and about 4 hours per day of calls should do it. That should generate 8 solid leads and a deal a day.


MARKETING THAT SOUNDS COOL BUT DOESN'T WORK

1) Postcard mailers
Expensive and low return. 40 cents a pop and mail 1,000 at a cost of $400. Return is .05% or 5 leads. That's $80 a lead and you might not close any of those 5 leads. Or you might close one but it's a low individual premium that doesn't even earn you $400 in commish.

2) Ads in local publications
Failed concept. Small ads that are inexpensive and don't get hardly any return. Quarter page or larger ads are expensive and the majority of your calls with be from broke or uninsurable people. Only works well on a large scale - thousands of dollars.

3) Friends and family then expand off referrals
This is the MLM mentality - you sell a friend, get 5 referrals then each one of them give you 5 referrals and after a while you have hundreds of people to call. Ummmm, no. Doesn't work. You'll sell one or two of your friends and family and it'll end there. Oh, then your family member calls you bitching about the plan.

4) Business by osmosis
Some new agents think they just have to pass around their cards and basically let everyone know they sell health and the phone starts ringing. No, it won't.

5) Networking clubs
Although this method might get you the occasional deal it by no means will get you those 4 to 5 consistent deals per week you need to make this work.

i agree

 

[dimon]

You are welcome.

Great job with SEO...not much PPC looks like?

 

[Mark]

Chump, will you have an election for V.P. of your Assc when it starts up?

I want to be on the ticket, when and if you do it.

 

[CHUMPS FROM OXFORD]

Mark...The current two-year terms run out in March so you are free to run at that time. As a current member, you have access to $1500 in campaign funding as well.

 

[thall]

i am a medsupp requiter if you need companies email you information such as phone number email and name my email is [email protected]

I'm assuming you are trying to say recruiter, you need to learn how to spell also learn to read the rules, before anybody can take you seriously. You could be an early nominee for the 2011 spammer of the year