What's my criteria? I guess you can say what's my client's criteria. I question the client to see what type of plan they are interested in. Then I run rates and let them choose. I answer any questions they have about the plans as well.
Sounds like a great start and a nice 3 step process, but you are missing out on a lot of things that can help you solidify a deal and form relationships with clients vs. just earning money by recommending "A" plan. I could teach a monkey to sell insurance if the little bastard would sit still and stop bouncing his head up and down Seriously, next time I'm going to buy a snake instead.
The criteria is was referencing pertains to why should a client choose you over another insurance agent. How can I as a client feel comfortable with you, and confident that you are recommending the best option for me and my family? Only you can answer that and I know that each of us has own our answer to that question.
If I recommend a plan, I have a very good idea as to the outcome with all of the carriers I represent in a given state (w/ the exception of BC of NE PA who can kiss my 6). Sorry, had a tough time with them today and I'm venting. Anyways...... If you recommend Aetna and "knew" beforehand that they were the best option, a change in underwriting should not be that much of a shock to you or the client because it is the best option. Do you see where I'm going.
Now I will say that Aetna is not the greatest when it comes to pre-screening, nor is GR in my experience thus far, but each of them deserves their own slice of the pie.