- 2,584
5K mail drop
1.5% return = 75 leads
50% appointment ratio = 37.5 appointments
30% sale ratio = 11.25 sales
What state can you get a 50% appointment ratio ?
In the more saturated states 30% don't put a phone number. That leaves 70% to work with. 30% never answer.
This is pie in the sky dreaming, IMO, 37.5 appointments out of 75 leads.