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What kind of leads do you want?
Telemarketing: GO HERE $$
Direct Mail: GO HERE $$$
Internet: GO HERE $$ (mine) or GO HERE $$$$
Cold Calling: GO HERE $
I think your stuff looks good, but to be fair, you say your not lead vendor and loathe lead vendors, but the way you are selling the program and the way you purchase IS based on leads.
Word of advise if an agent only gets 50 "leads" or whatever they will get pissed and chargeback, won't matter how good or bad, the agent will expect 75 or whatever if they don't come in fast enough same out come.
I totally understand what you are doing and I get it, but as one of those vendors you loathe heed some advice.