Leads...when to let go

Was it @jdeasy 's suggestion, or someone else? I'm asking because @Newby just reminded me in the above post that JD is quick to pitch a lead. I remember him saying that he only works by appointment, too. So that makes me think it was Newby or somebody else. In any case, I'm one of those guys who has trouble throwing anything away. So I might as well find a use for those antique leads!

JD works mainly by appointment but not 100% by appointment. All our FEX agents work like that. JD just pitches a lead in the trash quicker than most.
 
I am not able to remember all the details, but back in the timeframe of those threads I was talking about, there was one specifically about retaining leads. JD commented at length in it about his philosophy, others commented at length about theirs. I don't know if anybody's mind got changed, but there was a great airing of reasons for about any possible length of lead retention one might imagine.
 
Old leads: I have sold them from 6 months out to 6 years. Now, the problem I have is this. New or fresh leads should sale at a rate of 1 for every 3-5. Slightly old 1=2 months old sale at a rate of 1 for every 10-20.


So, very old ones sale for 1 for every 100 or so. I'd LOVE to increase this ratio! Sure, a few pennies is better than no pennies. But, if I could ever get that up to 1 for every 20-30 I'd work those a little harder.


Your thoughts?
 
Old leads: I have sold them from 6 months out to 6 years. Now, the problem I have is this. New or fresh leads should sale at a rate of 1 for every 3-5. Slightly old 1=2 months old sale at a rate of 1 for every 10-20.


So, very old ones sale for 1 for every 100 or so. I'd LOVE to increase this ratio! Sure, a few pennies is better than no pennies. But, if I could ever get that up to 1 for every 20-30 I'd work those a little harder.


Your thoughts?
House next door.
 
Read this.
https://insurance-forums.com/practice-building/think-like-a-customer-or-lose-the-sale/

Then ask yourself, if someone called you numerous times over weeks or months, and you did not answer, would you some day pick up the phone?

Why did they ignore your call before? And why do you think they will buy now?

If he does answer after seeing your number fifty times, it's probably not going to be "to hear what you have to say". You need to call a few times, and leave messages and wait on them. Sometimes, when you least expect it, they'll call you back and actually be serious.

Had a lady call me this week, that I had called and left a few messages last week, but didn't plan to call her again. She had listened to the messages and when she called back, she talked to me like she knew me, and now is a new client.

In my experience, if they're really looking, and your messages give them impression that you're a harmless ***, you may get the return call from them.
 
Was it @jdeasy 's suggestion, or someone else? I'm asking because @Newby just reminded me in the above post that JD is quick to pitch a lead. I remember him saying that he only works by appointment, too. So that makes me think it was Newby or somebody else. In any case, I'm one of those guys who has trouble throwing anything away. So I might as well find a use for those antique leads!

To be honest, it may have been me. I have told agents for many years how I used to do it. I always carried my card box with me each day when I went out. It was a rare occasion that I couldn't find someone else to see if I was no showed. I might even save a lead for months and then one day, I'll find myself right there and door knock them. Many were surprised that I still tried to get hold of them. This is why I always said that I would work a lead until they either told me no, or I found out they had died! It didn't cost me a dime to hold on to those leads and it actually made money for me.

I also used a box for my appointment calls and call backs. I had a tab for each month and tabs numbered 1-31 for the particular days. So, if I had someone to call back even a few months later, it was filed right there under that month. At the beginning of each month you just break all of those out to the days you are supposed to call them. Of course, nowadays you can keep all this info in your phone or tablet.
 
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