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By approaches, do you mean face to face or via the telephone? I find face to face yields about 1 appt for every 10 approaches, but that's with a demand product like health insurance.
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By approaches, do you mean face to face or via the telephone? I find face to face yields about 1 appt for every 10 approaches, but that's with a demand product like health insurance.
Actually, it is 40 approaches/contacts, 10 appts, 3 sales, 5 referrals. And NO, it don't work like that!
The best referrals are the ones you don't ask for. I never get them when I ask. I always tell them if they no anyone else that I can help to have them call me.
My clients get at least three letters a year from me. Just that one sentence generates a lot of referrals which are usually easily converted to sales.
And if you aren't leaving a business card on the counter in the bathroom, then what are you doing. Do it and see how many calls you get.
I used to knock on doors in the projects until this day........ I walked up on theis kinda raggedy house, I was a bit nervous. Well a nice lookin lady answered the door, she was prolly 55. We sat at the table, I did my presentation, and she decided to buy because I could save her $200 or so a month. I started filing out the app and got to the sex question. She winked and said " well I have a male part but I am tranforming to a woman". WOW was I shocked. Well anyway, I had to give her the male rate, which was $40 higher. This SHEMAN or whatever picked up my book and through it at my head and started swingin full force at me. I pushed her/him down and ran for the door, ( I was leaving my book behind) all of the sudden she starts pullin on my leg.......kinda like I'm pullin on yours now....haha
Is this "target marketing" to the "wide-stance" market?