- 4,875
Exactly... First year persistency 100%.. 2nd year down the tubes.. Think that is why a couple of companies are now paying 80% first year and 40%-48% second year to GAs
I believe it's because you have some brokers rolling business from carrier to carrier every 6-12 months just so they can get a new advance on the same customer. Ms. Jones isn't on the books long enough for the carrier to recover the commissions they've advanced, not to mention admin. costs, early deaths, etc., etc.
I predict that in a few years you'll see FE carriers stop their broker business model and go to a captive model. They'll probably tell agents they will not accept their business unless they are captive to them, to help reduce the rolling of business from carrier to carrier. The carriers will finally see that quality business issued is more profitable than the quantity of business issued. They'll probably run nationwide checks with DOI's monthly to enforce their captive model. This won't prevent all of this rolling of business, but would reduce it drastically.