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Cash Surrender Value is the term that should be used with non-UL, traditional permanent policies.
Cash Value vs. Surrender Value: What's the Difference?
Cash Value vs. Surrender Value: What's the Difference?
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Terminology also confuses people. The best way to teach is to keep things very simple so they can understand. Much like when you go to the Doctors and they tell you have some (insert fancy medical term) and everyone and I mean everyone ask what does that mean? And they say something like you have a cold. Then you ask why didn't you just say that?