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Living Benefits - Do they help close the sale?
1) What about Child Riders?
2) What about AD&D?
1) What about Child Riders?
2) What about AD&D?
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Living Benefits - Do they help close the sale?
1) What about Child Riders?
2) What about AD&D?
That's another $1,, The money is made with "What to drink?" . and you glad pay $1.69 for a 13 cent item.. And, then there is the offer to "super size"..AD&D, Living Benefits, & Children riders are all great value adders. Differentiates yourself from the competition. Most agents are selling price. Sell VALUE.
McDonalds pays over $1 to get you to the drive through. You go thinking you'll buy that $1 item...& then they ask...would you like fries with that?
Hook...line... & sinker...
Living benefits are part of the overall picture, and can add SOME value, but not much. But, every little bit of value added to the proposition helps. If someone is at 99% and the living benefit adds 1% value, you just sold the deal.
I definitely wouldn't put much emphasis on it. It's not going to convert a lukewarm lead to red hot by any means.