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My thoughts are more about product choice. There are carriers that don't offer LB and it would seem like if given the option between a policy with the LB and one without the one with LB wins.
But is the feature being used especially with term. It's said term makes it to death claim 2-3% so I was wondering how often and to what age brackets are the most claims made for LB?
Next would a stand alone CI policy be a better option if major health issues were a concern for middle income. As we know people figure out a death benefit for a reason.
(caveat, not an agent)
Thank you for your answer. That makes your questions make more sense.
In regard to your first paragraph, DHK (and others) beat knobbies on my head a few years back when I was trying to do something with both death benefit and cash values (in a whole life policy) simultaneously. That reminds me that I should have a primary focus for buying a life insurance policy.
I am experiencing that situation twice this year (policies of well under $100K).
In the spring I started out to buy a policy with the idea of wealth transfer. Why is irrelevant here, but that turned out to not be possible. That led to a focus on Living Benefits in a single premium policy. What I expected my agent to focus on for me was the living benefit choices. I did not get the maximum death benefit available for my single premium. I did not get the maximum cash value I could have gotten for that premium, (and the SPWL situation would have made accessing it difficult anyway). Actually I did not get the quotes discussed originally because the carrier raised rates in the middle of my buying decision process. I did not even get what my agent considered the best overall LB option because I was interested in the characteristics of one specific living benefit provided by another carrier, once I learned that particular benefit existed.
This month, using a carrier's website quoter, I discovered I had saved up enough money to buy a small whole life policy for wealth transfer purposes. In my 70's, the premium to death benefit relationship sucks. But with my agent's help I got illustrations for two more whole life products and an IUL. I'm going to buy the whole life product with the highest death benefit. The living benefits with that carrier are apparently going to have the kinds of restrictions rousemark talks about. In short, they stink and I am not sure how accessible the cash is.
Speaking only as one consumer, the important thing to me is for the agent to understand my primary objective with the insurance and maximize that. If you want to deal with a secondary objective, my suggestion would be to first learn what is important to the customer rather than just assuming it is living benefits. Some people may value cash access much more than living benefits. I have no clue about other ways life insurance can be used and no knowledge about term at all; but my experiences this year suggest to me that there are bunches and bunches of life insurance companies and life insurance policy characteristics and if you try to fit them all into a specific sale you will not do yourself or your client a service.
In regard to the third paragraph, my personal challenge with those supplementary kinds of things is whether I could maintain the cash flow ability to make the payments over the remainder of my life. Tahoe Ray makes excellent points but he and I are widely separated on the financial resources scale. I will have trouble just with my STHHC policy when I hit the age 80 band. I don't see any way I can realistically add critical illness or hospital indemnity coverage and keep it in effect until I need it. However I am sure that a lot of folks can afford it and keep it in effect. Keep in mind I am not a sales person, so I don't know if this is right or not, but it seems to me the best approach would be to nail the Life Insurance sale first and then have a marketing approach that goes something like "Cancer and Heart Disease are major illnesses affecting the lives and medical budgets of folks today. Would you like learn about some insurance coverage that would help defray costs associated with those illnesses?" Or whatever the properly worded questions are that make people think, see the need, and some to see that they can also afford to mitigate the risk.