LuckySurf.com and Iwon.com

[MikeLevy]

The new #1 and #2 under the Lotto/Sweepstakes category for Netquote are sites called luckysurf.com and iwon.com, ahead of publishersclearinghouse.com and sweepstakeseveryday.com. People have already posted on this board about publishersclearinghouse.com, Anyone know the deals the others are offering? Heard anything?

netquote.com - Quantcast Audience Profile

• Lotto/Sweepstakes
  
  
• luckysurf.com
  46.6x
• iwon.com
  31.1x
• the Publishers Clear...
  29.8x
• sweepstakeseveryday....
  18.5x

 

[CHUMPS FROM OXFORD]

46.6. Seems high. Not good.

Some other notables:

Mostchoice 25.4 Aarphealthcare.com
InsureMe 59.4 Publisher's ClearingHouse
VIMO 12.8 Aarphealthcare.com
Prospect Zone 43.2 EHealth.com

The Aarphealthcare numbers don't bother me. The other two...well...


So...Is it safe to say that Netquote incentivizes more than they like to admit?

 

[MikeLevy]

46.6. Seems high. Not good.

Some other notables:

Mostchoice 25.4 Aarphealthcare.com
InsureMe 59.4 Publisher's ClearingHouse
VIMO 12.8 Aarphealthcare.com
Prospect Zone 43.2 EHealth.com

The Aarphealthcare numbers don't bother me. The other two...well...

We worked hard to get the senior traffic. This is our audience also likes profile:

mostchoice.com - Quantcast Audience Profile

Audience Also Likes

The people who visit mostchoice.com are also likely to visit these categories and sites:


Affinity

• Seniors
• aarphealthcare.com
  25.4x
• medicare
  13.2x
• AARP Bulletin
  10.2x
• Government
• medicare
  13.2x
• Department of Health...
  11.1x
• Office of Personnel ...
  3.6x
• Social Security Admi...
  3.3x
• Insurance
• insureme.com
  12.4x
• MetLife
  6.6x
• insurance.com
  6.0x
• netquote.com
  5.0x

What I find odd is that the Netquote Audience Also Likes profile has cosmetics as the number one group. I don't if that's bad or not. I just can't figure out where they are advertising to make that happen.

Audience Also Likes

The people who visit netquote.com are also likely to visit these categories and sites:


Affinity

• Fragrances/Cosmetics
• lancome-usa.com
  91.4x
• perfume.com
  71.6x
• dove.us
  14.4x
• elf
  4.4x
• Lotto/Sweepstakes
• luckysurf.com
  46.6x
• iwon.com
  31.1x
• the Publishers Clear...
  29.8x
• sweepstakeseveryday....
  18.5x
• Insurance
• insureme.com
  45.8x
• comparisonmarket.com
  19.2x
• insurance.com
  17.3x
• insweb.com
  7.9x

- - - - - - - - - - - - - - - - - -

So...Is it safe to say that Netquote incentivizes more than they like to admit?

That's the $7 million question!

 

[somarco]

asapquotes.com is not quantified.

Which site(s) do they use to drive lead generation?

 

[MikeLevy]

asapquotes.com is not quantified.

Which site(s) do they use to drive lead generation?

That's a good question. I don't know off the top of my head but I believe it has been posted in the forums by someone before. I will see what I can find...

 

[somarco]

believe it has been posted

Ed has all that data in his head. No need to waste your brain cells or mine trying to figure out which post it is in.

He can also repeat every line of every Seinfeld show as well as telling you which episode had Terry Hatcher and who played the part of the virgin.

And this.

Ed is master of his domain . . . or so he tells me.