Mailer Timing Question

[Whit]

Mailing a larger volume will give you a better sample from which to pull from and mitigate the risk of a bad return. You could mail 10k pieces to the same people two weeks in a row and a different 1-2% will return the card. The real trick is having enough capital to sustain the multiple weeks you need to mail out as well as overcome a bad drop or two because maybe the list wasnt very good or another variable was off. If you dont, I would work with a group that does and can subsidize this cost for you while being able to mail a large enough volume to produce leads during these months.

Would anyone argue that more insurance is written in the 4th Quarter than any other time of year and it isnt all in October...

 

[Cory]

I don't think timing is a concern unless it's between Thanksgiving and Christmas when most things slow down. One piece of advice (if you didn't already know)...send your mailers 1st class. It will make the difference between getting there 1-3 days before others.

 

[Todd King]

One of the main reasons agents don't write much business during the last 2 months of the year is because they are buying into the myth that no one will buy from them then.

It may have a tendency to slow down a bit, but you still have to keep on keeping on. For those clients that won't see you during that time of year, you're still putting them in your pipeline and have callbacks waiting for you after the 1st of the year.

The point being, if you stop working it will take you even longer to get going when you're ready to start back up.

I remember working the first year and was making sales as normal. My manager called me out during a meeting and asked how I was writing so much during this time of year. My reply; No one told me I shouldn't be doing it! I didn't know any better.

For the record, my sales were always great during Oct, Nov, Dec, and Jan. because I kept on going like there were no holidays.

 

[theinsuranceman]

Dec. is usually one of the 2 or 3 best months for production, and that's with taking a few days off.

 

[Cory]

I've not had much luck during that time, but are you saying this because peoples' schedules are "less busy" because they are winding down the year? Makes sense...I just never had luck that time of year and probably could have done something different.