Marketing Ideas to FE Clients

Called a lady who sent in a reply card today.

We started a conversation. Wasn't really interested in life insurance per say. But she mentioned her income had dropped $1400 per month over the past 3 years.

"How'd that happen, Mrs. Jones?"

Apparently she has a large annuity she think she's locked into for the next 17 years -- meaning she can't move her money. She took a $17,000 haircut to it because she moved more than 10% of her money out in one particular year.

Frankly she was pretty disgusted, and really only listened to the possibility of new life insurance in order to save money on what she has currently.

Now, if I knew what annuities were and how they worked, and some of the lingo, I'm quite positive she's a prime annuity prospect.

Jacob -- if you're reading this and want to help, let me know. Remember, 70% finders fee ;).

I get more of these type of potential annuity prospects in the areas where there is a stark "rich/poor" dichotomy. Areas that used to be "country," but have had an influx of monied people over the past 20-30 years. You end up getting the poor families who have always lived in those parts, mixed in with the new families that moved in later on.
 
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