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For me, Telemarketer Leads and a few DM leads that come in that have not been distributed to get a good perspective on both. Mostly though I sell off referrals. I avg 6 referrals per sale and rarely need fresh leads.
Leads are needed "for ME anyway" to get new blood. Referrals tend to start duplicating when you get to the third set. Ex: First Client, First Referred Clent and then First Referred off of Referred Client. By then they know some of the same people and you get duplicates. So new blood is needed.
Most of my agents only work 30 leads per month and their referrals. about 60% of sales are off referrals.
Do you ask for referrals at the time of sale or a follow up? And how do you word it?