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Most of the time the haircut is not worth the free leads. I have found 1 marketing place that helps with leads and you don't get a haircut.
That is the magic question.
In the metro markets, the seniors are bombarded by mailers, radio ads, tv ads, and calls. I do not see how an independent can survive with out some type of lead source from a carrier or IMO.
In the rural market, I would guess that it is the same as marketing supplements. T65 lists, health fairs, referrals, seminars at senior centers, etc.
Most of the time the haircut is not worth the free leads. I have found 1 marketing place that helps with leads and you don't get a haircut.