Med Supp Direct Mailers Today...

[5pill]

OK, I hear a 3-5%.. I could live with that. I can make a sale out of 30 lead cards, gauranteed.

Cold calling is cool, but sometimes a restful break is in order. Cold calling can be a drag if you lay on the phone everyday and do it right.Don't know of a better way to make fast money, than cold calling.

I've never had mail cards work, and have tried a bunch. But, med supp mailers seem to be the ticket for a worn out cold caller, as a break in routine. May give 1 mailer a try..

 

[Chazm]

^Ive learned that DM just has to be a part of your marketing plan....if its all you have then after a few weeks you will be out of appts. I'm going through that right now, having slow week. I need to figure out how to talk to people 67-73 like frank does

 

[carroll]

I have seen some good sample cards from a couple diff mail houses.
Whats goin' on with this today? Anybody want to share what their mailers are doing? Med supp mailers only.

Last I heard, there was a 4 to 7 % response...Is that right? How many are you converting if you get 20-30 cards back?

I strictly cold call, but would like to add a mailer here and there if they are working. What about it?

____________________________________________________
ETERNITY IS WAY TOO LONG TO BE WRONG.

My last mailing in KS I got a .6% return....please notice the "point" in front of the 6%. 1,000 mailers, $405, 6 leads, 1 sale and another I'm still working on. Not a good ROI for me.

 

[5pill]

My last mailing in KS I got a .6% return....please notice the "point" in front of the 6%. 1,000 mailers, $405, 6 leads, 1 sale and another I'm still working on. Not a good ROI for me.

Actually, I've seen 2 different samples.. One just says something about Medicare...Well, heck, all of the recips are gonna send that one back. They think they have to. Maybe a 100 % return.

The one I want to mail, says something about saving money on their Medicare supplement.. Quite a bit more to the point, instead of some vague postcard they don't understand.Maybe you have seen it from Main Street.

This one will bring less response because it is more to the point. And maybe similiar to the one you mailed out.
But, 6 leads, (0.06) suck. I can get that many in a good day on the phone, for free.

 

[Frank Stastny]

OK, I hear a 3-5%.. I could live with that. I can make a sale out of 30 lead cards, gauranteed.

Cold calling is cool, but sometimes a restful break is in order. Cold calling can be a drag if you lay on the phone everyday and do it right.Don't know of a better way to make fast money, than cold calling.

I've never had mail cards work, and have tried a bunch. But, med supp mailers seem to be the ticket for a worn out cold caller, as a break in routine. May give 1 mailer a try..

Hang in there, don't waste your money.

It has been a long time since I have used direct mail responses to call seniors about Med Supps. Although I have never kept track, it was very, very, very seldom when I called the person that they had any recollection of having sent the card in or if they did remember they would not admit to it. Just like the guy I showed the card to, he admitted that it was his signature, then promptly said he didn't sign it and send it in and slammed the door in my face.

If they don't remember sending the card in or refuse to admit to it, how is that call any different than calling someone off of a list? It is still a "cold call".

If everyone I had called said they remembered sending in the card and were genuinely interested in learning more then I would use the cards exclusively. I stopped using them because there was no difference between calling from a card I had paid over $20 for and calling from a list.

I've been doing this for a very long time, is it logical to assume that I would be calling from a list if I was selling more insurance, more easily by calling people who returned cards? The information on the card is nothing more than a name and phone number of someone who enjoys filling out cards. I base that statement on several years of having called people who sent those cards in.

The number of returned cards tells me nothing. I can put on the card that they will get a free microwave if they return the card and I will probably get 60% back. It still doesn't mean that they are interested in buying a Med Supp. Give me hard facts and numbers and tell me how many of them indicate that they remember returning the card and are interested in listening to what the agent has to say.

Whether or not they will be interested will only be determined by how good the agent's telephone presentation is. Those agents who "give good phone" are going to be a lot more successful calling direct mail responders. However, that same agent will do just as well or better calling from a list. There is no magic to the cards.

It is still very much of a cold call every time the agents dials the number on the card. It is a "fig newton" of the agents imagination that it is anything but a cold call. Think about it!

 

[5pill]

Hang in there, don't waste your money.

It has been a long time since I have used direct mail responses to call seniors about Med Supps. Although I have never kept track, it was very, very, very seldom when I called the person that they had any recollection of having sent the card in or if they did remember they would not admit to it. Just like the guy I showed the card to, he admitted that it was his signature, then promptly said he didn't sign it and send it in and slammed the door in my face.

If they don't remember sending the card in or refuse to admit to it, how is that call any different than calling someone off of a list? It is still a "cold call".

If everyone I had called said they remembered sending in the card and were genuinely interested in learning more then I would use the cards exclusively. I stopped using them because there was no difference between calling from a card I had paid over $20 for and calling from a list.

I've been doing this for a very long time, is it logical to assume that I would be calling from a list if I was selling more insurance, more easily by calling people who returned cards? The information on the card is nothing more than a name and phone number of someone who enjoys filling out cards. I base that statement on several years of having called people who sent those cards in.

The number of returned cards tells me nothing. I can put on the card that they will get a free microwave if they return the card and I will probably get 60% back. It still doesn't mean that they are interested in buying a Med Supp. Give me hard facts and numbers and tell me how many of them indicate that they remember returning the card and are interested in listening to what the agent has to say.

Whether or not they will be interested will only be determined by how good the agent's telephone presentation is. Those agents who "give good phone" are going to be a lot more successful calling direct mail responders. However, that same agent will do just as well or better calling from a list. There is no magic to the cards.

It is still very much of a cold call every time the agents dials the number on the card. It is a "fig newton" of the agents imagination that it is anything but a cold call. Think about it!

There's no question about it. I feel the same way you do after burning $1000's on FE lead cards in the beginning. A lead card is really no more than a cold call;;;;;;;;unless;;;;;they remember filling it out and it becomes an easier conversation that results in a sale.

My experience has shown that in the battle of lead cards vs cold calling; there's no match! Calling wins hands down.

I might would just like a little change of pace sometimes. Not a substitute by any any means..

 

[captain94]

I see what 5pill is saying. Every now and again I decide to"treat" myself to a "LEAD" order to mix it up. Im always disapointed. but every 4-6 months I talk myself into doing it again. The only thing it accomplishes is getting me out of my "cold calling funk"

 

[Frank Stastny]

I see what 5pill is saying. Every now and again I decide to"treat" myself to a "LEAD" order to mix it up. Im always disapointed. but every 4-6 months I talk myself into doing it again. The only thing it accomplishes is getting me out of my "cold calling funk"

That can be a pretty expensive "trip". Take that $400 and your SO to a nice hotel for the night, get the "honeymoon suite" and order breakfast in bed the next morning. That always gets me out of any kind of "funk" I'm in.

 

[GreenSky]

That can be a pretty expensive "trip". Take that $400 and your SO to a nice hotel for the night, get the "honeymoon suite" and order breakfast in bed the next morning.

That can be even more disappointing than doing a mailer.

Even worse, what if your wife finds out?

Rick

 

[captain94]

That can be even more disappointing than doing a mailer.

Even worse, what if your wife finds out?

Rick

Thats a bad "funk" to get into!