Actually, I've seen 2 different samples.. One just says something about Medicare...Well, heck, all of the recips are gonna send that one back. They think they have to. Maybe a 100 % return.
The one I want to mail, says something about saving money on their Medicare supplement.. Quite a bit more to the point, instead of some vague postcard they don't understand.Maybe you have seen it from Main Street.
This one will bring less response because it is more to the point. And maybe similiar to the one you mailed out.
But, 6 leads, (0.06) suck. I can get that many in a good day on the phone, for free.
I could have ran an add in one of those "free" newspapers that go to 15 small, rural towns (business cards size ad) for 22 weeks on that $400! I probably would have sold more. which leads to my next question....do those ads pull any calls??