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I just saw this thread and had to share a conversation I had with a producer yesterday. He's 55 years old and spent the last five years focused, exclusively on Medicare Advantage.
According to him, these are his results:
Every AEP season, he literally scrambles 12 to 15 hours a day trying to keep his clients on the books, or;
there is often a significant change (always to the negative) in the provider network of the plans he represents that causes his people to FREAK OUT when they get their new change notification. He then scrambles to find the suitable replacement and has to replace hundreds of people all at once and explain why what he recommended has changed so drastically, again, always to the negative.
He says he never has time to prospect for new clients by doing the only compliant thing he can do - direct mail approved by CMS and the carrier, because he's constantly putting out fires, answering ANGRY clients and having to try to conserve business.
Here is a contrast...
Medicare Supplements -
CAN do cold calling (phone), direct mail, Facebook, Google advertising, blogging, etc. to drum up business YEAR ROUND.
- No annual certifications needed, where if you fail twice you can't sell for that year (or is it 3x?)
- Clients have NO network issues.
- Med Supp companies do not routinely go out of business, making it a necessity to move ALL OF THEM in one 6 week period.
- No federal oversight on every word coming out of your mouth. Tell the truth and you're OK.
So, this is why I focus on Medicare Supplements. It is stable, six (typically) years of payouts with folks happy with their freedom.
YES, I recognize they're not for everybody, but neither is my help.
If I choose to be a cabinet maker and someone needs a dishwasher installed, I don't try to go focus on dishwashers, I refer it out. I'm much happier as a result of staying in my fast, profitable lane, helping those that are good prospects for what I have to offer.
"The riches are in the niches."
cw
Not quite sure where your friend gets his clients, but here, in Atlanta, specifically in the Dunwoody/Sandy Springs area, where most of my Medicare clients are:
I don't scramble every year. They are strong referrals from Financial Planners, current clients, and family members. So there is no worry as to where they are going after each year.
If they go to Emory/St. Joe's, Northside, or Kennestone hospitals - which 98% of them do - their doctors have been in the same networks now since 2008. So, no concern there either.
I keep in touch with them all year round, and never have to worry about other agents contacting them. Did I mention they were REFERRALS from Financial Planners, friends, current clients, and family members?
Now, do I put every senior in to a MA? Heck no.
Like I said, more and more of my business is in the Med Supp market. Especially since Plan N came around. Also do a great deal of Plan G.
I no longer do PDP's. Just refer them to medicare dot gov, and wish them well.
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I don't recall ever having someone tell me they could not afford a Medigap plan. Yet almost every day, agents use the excuse that their prospects/clients say they buy MA because they can't afford Medigap.
Where are these people?
Never said, "Can't afford". Said, "Would rather have."
It's like saying, "If you can't afford a Mercedes Benz, you can't afford the service on a Kia."