- Thread starter
- #11
gordongekko513
Expert
- 26
I have come across a few leads that im nurturing, I wouldn't call them a china egg yet, because they have completed a fact finder, and want to stay in touch. I saw on a different thread someone saying that a few leads will buy after a year or so, if that's the case then my actual income is unpredictable.
Considering the opportunity costs though (time I could've spent doing other prospecting) I don't think buying more leads is profitable. I usually call each lead several times, before giving up. I send a mailer (after verifying address) and describe some concern they may have for example:
-if late fifties, with 300k+ home value, I throw in a LTC brochure
-if in early to mid 60's, I use a retire confidently brochure
-if 40-50, I highlight how much theyre income is worth (death/disability)
not gonna lie, I just started this last week and have sent close to 60 mailers. I plan to do a email drop as well.
my marketing budget isn't too high, and id like to keep it around $400-$500 with any increases coming from faster turn-around products (term/rollovers)
as for going under someones wing, I am, and I joint work every case. I have other ways I prospect as well. with these leads, most of the producers find it hard to call them back right away, which is win/lose imo. I know I wasted money not calling people immediately.
Im gonna take your warning, and stop before I bleed out. the last ten leads have been really bad, not only is it someones real phone number and address, but the vmail says their name, and they do not answer my calls or return messages, even when I leave them something like: "...if you are no longer interested in a quote, its ok, just call me back and let me know so I can remove you from my list. The last thing I want to be is a pest."
id really like to hear from someone whos been in a similar program with similar products to see whats working or whats a huuge waste of time.
Considering the opportunity costs though (time I could've spent doing other prospecting) I don't think buying more leads is profitable. I usually call each lead several times, before giving up. I send a mailer (after verifying address) and describe some concern they may have for example:
-if late fifties, with 300k+ home value, I throw in a LTC brochure
-if in early to mid 60's, I use a retire confidently brochure
-if 40-50, I highlight how much theyre income is worth (death/disability)
not gonna lie, I just started this last week and have sent close to 60 mailers. I plan to do a email drop as well.
my marketing budget isn't too high, and id like to keep it around $400-$500 with any increases coming from faster turn-around products (term/rollovers)
as for going under someones wing, I am, and I joint work every case. I have other ways I prospect as well. with these leads, most of the producers find it hard to call them back right away, which is win/lose imo. I know I wasted money not calling people immediately.
Im gonna take your warning, and stop before I bleed out. the last ten leads have been really bad, not only is it someones real phone number and address, but the vmail says their name, and they do not answer my calls or return messages, even when I leave them something like: "...if you are no longer interested in a quote, its ok, just call me back and let me know so I can remove you from my list. The last thing I want to be is a pest."
id really like to hear from someone whos been in a similar program with similar products to see whats working or whats a huuge waste of time.