Riddle me this, Scott. If the profit margins of hybrids are "HUGE" then why did Lincoln and Pacific Life and OneAmerica all see the need to re-price their products higher in the past year? If the profit margins are HUGE then why doesn't another underwriter file for a product 25% less expensive than Lincoln, Minnesota, Pacific, Nationwide, and OneAmerica and just capture the entire market share of a fast growing space?
Don't pretend to be dumb, Jack. Why would an industry that is experiencing 20+% growth every year lower their prices? As long as sales continue to grow by double-digits every year they'll keep "re-pricing" their policies.