- 4,716
WHY would health insurance companies who lost +$100,000,000 (over a hundred million) in 2015, and expect 2016 to be as bad, or worse, come back to the Exchanges in 2017???
SEP people only accounted for 30%-40% of the losses. The majority of medical claims came from people who signed up during open enrollment. If health insurers signed up no one at all outside of open-enrollment, they still would have lost a ton of money.
Could it be that their losses are being offset "under the table" by our government? I really have a hard time believing that FOR PROFIT companies would voluntarily hurt themselves and their shareholders, by locking in a 3rd consecutive year of losses.
This is a good question, I've been wondering the same. This may shed some light on the situation. I was reading about the SERious economic situation in Venezuela... rampant inflation, shortages of milk and many other essential items. So I came across an article about the Oreo cookie company, well as it turns out they are losing big money in Venezuela so much they aren't even sure how bad the loses are, but last year was $778 Million. Other firms are losing big money as well Pepsi $1.5 Billion...ect... Here's the kicker, Oreo said they would NOT STOP supplying cookies to Venezuela. I thought to myself WHY? Do you like losing money? Then I figured it out...."Market share", they know eventually things will get sorted out there and that is a BIG profitable market. Another reason is "Demand Destruction" you don't want people to stop eating your cookies if you can help it.
Also think about what would happen to their distribution network (Think Agents) if they stopped. It would be blown up, they would have to start all over from square one, how much would that cost? How long would it take to hire and train new workers?
I realize this is not an apples to apples comparison, however, some of the same concepts do apply.
Oreo stops tracking Venezuela sales over economic mess - Feb. 3, 2016
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