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I think that for starters it means that if one wants to be in the individual health business for the long haul that they will need to be willing to take on more of a "med-supp mode" of selling and business model and apply that to the under 65 market and plans. By that I mean that the plans will be more standardized, marginal undewiting if any, and the agent will need to stack up a lot of little sales to build a book. However, if you can get to there from here it could be a very profitable venture.
Methinks anyway.
I for one have always been a full service financial planner ex-Stock Broker with the thundering herd. Over the last three years the online health insurance model has become my bread and butter because of the teachnology and the ease of going after low hanging fruit. I have to meet with someone if I want to move 20,000 into an annuity but I can move 5,000-10,000 in health insurance policies in a web share presentation. It became home based, was lucrative and eliminated my need to pay office expenses or a secretary.